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Cultural sensitivity in communication campaigns for oral polio vaccination among muslims in Northern Nigeria

The Global Polio Eradication Initiative was launched in 1988 to eradicate poliomyelitis. However, the global campaign encounters rejection or non-compliance mostly among Muslims in Nigeria due to the absence of cultural sensitivity in the oral polio vaccination campaign. This study explores how cult...

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Main Author: Ahmad, Gambo Ibrahim
Format: Thesis
Language:English
English
English
Published: 2021
Subjects:
RA Public aspects of medicine
Online Access:https://etd.uum.edu.my/9363/1/depositpermission-not%20allow_s900020.pdf
https://etd.uum.edu.my/9363/2/s900020_01.pdf
https://etd.uum.edu.my/9363/3/s900020_02.pdf
https://etd.uum.edu.my/9363/
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spelling my.uum.etd.93632022-05-17T02:52:20Z https://etd.uum.edu.my/9363/ Cultural sensitivity in communication campaigns for oral polio vaccination among muslims in Northern Nigeria Ahmad, Gambo Ibrahim RA Public aspects of medicine The Global Polio Eradication Initiative was launched in 1988 to eradicate poliomyelitis. However, the global campaign encounters rejection or non-compliance mostly among Muslims in Nigeria due to the absence of cultural sensitivity in the oral polio vaccination campaign. This study explores how culturally sensitive oral polio vaccination campaign strategy can be developed to tackle rejection among Muslim parents. The study, therefore, adopts a qualitative method with a focus on the phenomenological approach to collect data through in-depth interviews and focus group in order to understand the informants’ lived experiences, make meanings and describe the phenomenon. In the in-depth interview, 12 key informants comprising of physicians, community leaders and Islamic clerics are selected using purposive sampling. In addition, 19 informants for the focus groups are also selected among the Muslim parents with children eligible for polio vaccination in northern Nigeria's states of Bauchi, Kaduna and Kano. The study offers an in-depth understanding of oral polio vaccination campaign rejection that despite years of implementing the programme in Nigeria there are people that are not yet convinced about the philosophy of the global campaign to eradicate poliomyelitis. In addition, the inclusion of cultural sensitivity in polio vaccination campaign strategy and messages will help to remove misconceptions and rumours about the oral polio vaccination safety and efficacy in Nigeria. The findings also reveal the need to use both mass media channels and interpersonal communication strategy for oral polio vaccination campaign. The findings contribute to the existing knowledge and theory on cultural sensitivity, health belief model and theory of planned behaviour in health communication by providing understandings of the rejection of oral polio vaccination campaign. A cultural sensitivity model of health communication is proposed to address the issue of rejection of Immunisation. In addition, this study recommends for the involvement of the Islamic clerics as community mobilisers to help educate the Muslim parents to accept the polio vaccination for their children. 2021 Thesis NonPeerReviewed text en https://etd.uum.edu.my/9363/1/depositpermission-not%20allow_s900020.pdf text en https://etd.uum.edu.my/9363/2/s900020_01.pdf text en https://etd.uum.edu.my/9363/3/s900020_02.pdf Ahmad, Gambo Ibrahim (2021) Cultural sensitivity in communication campaigns for oral polio vaccination among muslims in Northern Nigeria. Doctoral thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic RA Public aspects of medicine
spellingShingle RA Public aspects of medicine
Ahmad, Gambo Ibrahim
Cultural sensitivity in communication campaigns for oral polio vaccination among muslims in Northern Nigeria
description The Global Polio Eradication Initiative was launched in 1988 to eradicate poliomyelitis. However, the global campaign encounters rejection or non-compliance mostly among Muslims in Nigeria due to the absence of cultural sensitivity in the oral polio vaccination campaign. This study explores how culturally sensitive oral polio vaccination campaign strategy can be developed to tackle rejection among Muslim parents. The study, therefore, adopts a qualitative method with a focus on the phenomenological approach to collect data through in-depth interviews and focus group in order to understand the informants’ lived experiences, make meanings and describe the phenomenon. In the in-depth interview, 12 key informants comprising of physicians, community leaders and Islamic clerics are selected using purposive sampling. In addition, 19 informants for the focus groups are also selected among the Muslim parents with children eligible for polio vaccination in northern Nigeria's states of Bauchi, Kaduna and Kano. The study offers an in-depth understanding of oral polio vaccination campaign rejection that despite years of implementing the programme in Nigeria there are people that are not yet convinced about the philosophy of the global campaign to eradicate poliomyelitis. In addition, the inclusion of cultural sensitivity in polio vaccination campaign strategy and messages will help to remove misconceptions and rumours about the oral polio vaccination safety and efficacy in Nigeria. The findings also reveal the need to use both mass media channels and interpersonal communication strategy for oral polio vaccination campaign. The findings contribute to the existing knowledge and theory on cultural sensitivity, health belief model and theory of planned behaviour in health communication by providing understandings of the rejection of oral polio vaccination campaign. A cultural sensitivity model of health communication is proposed to address the issue of rejection of Immunisation. In addition, this study recommends for the involvement of the Islamic clerics as community mobilisers to help educate the Muslim parents to accept the polio vaccination for their children.
format Thesis
author Ahmad, Gambo Ibrahim
author_facet Ahmad, Gambo Ibrahim
author_sort Ahmad, Gambo Ibrahim
title Cultural sensitivity in communication campaigns for oral polio vaccination among muslims in Northern Nigeria
title_short Cultural sensitivity in communication campaigns for oral polio vaccination among muslims in Northern Nigeria
title_full Cultural sensitivity in communication campaigns for oral polio vaccination among muslims in Northern Nigeria
title_fullStr Cultural sensitivity in communication campaigns for oral polio vaccination among muslims in Northern Nigeria
title_full_unstemmed Cultural sensitivity in communication campaigns for oral polio vaccination among muslims in Northern Nigeria
title_sort cultural sensitivity in communication campaigns for oral polio vaccination among muslims in northern nigeria
publishDate 2021
url https://etd.uum.edu.my/9363/1/depositpermission-not%20allow_s900020.pdf
https://etd.uum.edu.my/9363/2/s900020_01.pdf
https://etd.uum.edu.my/9363/3/s900020_02.pdf
https://etd.uum.edu.my/9363/
_version_ 1734302340619436032
score 13.211869

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