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A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates

Pragmatics is one of the most crucial communicative competences for the Thai hospitality workforce. The need to acquire communicative competence is a necessity for Thai workers in the hotel service industry. Therefore, pragmatic instruction for Thai EFL undergraduates can be further improved to deve...

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Main Author: Omanee, Boonyarit
Format: Thesis
Language:English
English
English
English
Published: 2021
Subjects:
TK5101-6720 Telecommunication
T58.6-58.62 Management information systems
Online Access:https://etd.uum.edu.my/9311/1/s900365_01.pdf
https://etd.uum.edu.my/9311/2/s900365_02.pdf
https://etd.uum.edu.my/9311/3/s900365_references.docx
https://etd.uum.edu.my/9311/5/depositpermission_s900365.pdf
https://etd.uum.edu.my/9311/
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spelling my.uum.etd.93112022-05-09T03:24:05Z https://etd.uum.edu.my/9311/ A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates Omanee, Boonyarit TK5101-6720 Telecommunication T58.6-58.62 Management information systems Pragmatics is one of the most crucial communicative competences for the Thai hospitality workforce. The need to acquire communicative competence is a necessity for Thai workers in the hotel service industry. Therefore, pragmatic instruction for Thai EFL undergraduates can be further improved to develop their pragmatic competence. The present study aimed to compare the impact of two types of pragmatic teaching methods, YouTube Interventional Teaching Method (YITM) and Conventional Teaching Method (CTM) on the process of teaching request and apology speech acts in the hotel front desk service of 60 Thai EFL hospitality undergraduates. The study also examined the effect of pragmatic instruction with YouTube on students’ pragmatic performance and their perception on learning pragmatics with YouTube. The sample was divided equally into the experimental group and control group. The participants in the experimental group were taught using the YouTube Interventional Teaching Method. The data collected through a written discourse completion test (WDCT) was quantitatively analyzed using descriptive statistics, t-test, ANCOVA and Cohens’ d and qualitatively scrutinized with content and thematic analysis. The results indicated that both types of instruction improved learners’ performance of pragmatics in request and apology speech acts. However, students who learned pragmatics through the YITM performed better than the control group who learned through the CTM in using requests and apology in situations related to hotel front office service. This includes the ability to use correct speech acts, expressions and vocabulary, as well as provide adequate information in an appropriate manner. The findings provide insights into the facilitative impact of pragmatic instruction using YouTube, as well as present suggestions for EFL/ESP teachers and English instructional materials developers. 2021 Thesis NonPeerReviewed text en https://etd.uum.edu.my/9311/1/s900365_01.pdf text en https://etd.uum.edu.my/9311/2/s900365_02.pdf text en https://etd.uum.edu.my/9311/3/s900365_references.docx text en https://etd.uum.edu.my/9311/5/depositpermission_s900365.pdf Omanee, Boonyarit (2021) A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates. Doctoral thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
English
topic TK5101-6720 Telecommunication
T58.6-58.62 Management information systems
spellingShingle TK5101-6720 Telecommunication
T58.6-58.62 Management information systems
Omanee, Boonyarit
A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates
description Pragmatics is one of the most crucial communicative competences for the Thai hospitality workforce. The need to acquire communicative competence is a necessity for Thai workers in the hotel service industry. Therefore, pragmatic instruction for Thai EFL undergraduates can be further improved to develop their pragmatic competence. The present study aimed to compare the impact of two types of pragmatic teaching methods, YouTube Interventional Teaching Method (YITM) and Conventional Teaching Method (CTM) on the process of teaching request and apology speech acts in the hotel front desk service of 60 Thai EFL hospitality undergraduates. The study also examined the effect of pragmatic instruction with YouTube on students’ pragmatic performance and their perception on learning pragmatics with YouTube. The sample was divided equally into the experimental group and control group. The participants in the experimental group were taught using the YouTube Interventional Teaching Method. The data collected through a written discourse completion test (WDCT) was quantitatively analyzed using descriptive statistics, t-test, ANCOVA and Cohens’ d and qualitatively scrutinized with content and thematic analysis. The results indicated that both types of instruction improved learners’ performance of pragmatics in request and apology speech acts. However, students who learned pragmatics through the YITM performed better than the control group who learned through the CTM in using requests and apology in situations related to hotel front office service. This includes the ability to use correct speech acts, expressions and vocabulary, as well as provide adequate information in an appropriate manner. The findings provide insights into the facilitative impact of pragmatic instruction using YouTube, as well as present suggestions for EFL/ESP teachers and English instructional materials developers.
format Thesis
author Omanee, Boonyarit
author_facet Omanee, Boonyarit
author_sort Omanee, Boonyarit
title A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates
title_short A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates
title_full A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates
title_fullStr A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates
title_full_unstemmed A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates
title_sort pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on thai efl hospitality undergraduates
publishDate 2021
url https://etd.uum.edu.my/9311/1/s900365_01.pdf
https://etd.uum.edu.my/9311/2/s900365_02.pdf
https://etd.uum.edu.my/9311/3/s900365_references.docx
https://etd.uum.edu.my/9311/5/depositpermission_s900365.pdf
https://etd.uum.edu.my/9311/
_version_ 1732947723560157184
score 13.211869

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