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Factors influencing the selection of higher learning private institutions among students in Malaysia

The objective of this study is to examine the factors influencing the selection of higher learning private institutions among students in Malaysia. There are three variables identified which influences the students choice of private institutions which are institutions reputation, cost of education a...

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Main Author: A.Nagarajah, Sivasanggiri
Format: Thesis
Language:English
English
English
Published: 2020
Subjects:
L Education (General)
Online Access:https://etd.uum.edu.my/9300/1/s823929_01.pdf
https://etd.uum.edu.my/9300/2/s823929_02.pdf
https://etd.uum.edu.my/9300/3/s823929_references.docx
https://etd.uum.edu.my/9300/
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spelling my.uum.etd.93002023-03-15T02:07:50Z https://etd.uum.edu.my/9300/ Factors influencing the selection of higher learning private institutions among students in Malaysia A.Nagarajah, Sivasanggiri L Education (General) The objective of this study is to examine the factors influencing the selection of higher learning private institutions among students in Malaysia. There are three variables identified which influences the students choice of private institutions which are institutions reputation, cost of education and influence of family and peers. Quantitative analysis approach was used in this study and the instrument is questionnaire, distributed through email. There were 200 respondents involved from the students of various private institutions in Malaysia. The Pearson correlation and multiple regression technique were used to explain the results. By implementing these findings, marketing team would be able to identify new marketing plans to improvise and increase the number of enrollments in their respective institutions. Based on the study, cost of education is the main factor of students‟ selection of private institutions of higher learning in Malaysia, followed by university reputation and the last one is influence of family and peers. 2020 Thesis NonPeerReviewed text en https://etd.uum.edu.my/9300/1/s823929_01.pdf text en https://etd.uum.edu.my/9300/2/s823929_02.pdf text en https://etd.uum.edu.my/9300/3/s823929_references.docx A.Nagarajah, Sivasanggiri (2020) Factors influencing the selection of higher learning private institutions among students in Malaysia. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic L Education (General)
spellingShingle L Education (General)
A.Nagarajah, Sivasanggiri
Factors influencing the selection of higher learning private institutions among students in Malaysia
description The objective of this study is to examine the factors influencing the selection of higher learning private institutions among students in Malaysia. There are three variables identified which influences the students choice of private institutions which are institutions reputation, cost of education and influence of family and peers. Quantitative analysis approach was used in this study and the instrument is questionnaire, distributed through email. There were 200 respondents involved from the students of various private institutions in Malaysia. The Pearson correlation and multiple regression technique were used to explain the results. By implementing these findings, marketing team would be able to identify new marketing plans to improvise and increase the number of enrollments in their respective institutions. Based on the study, cost of education is the main factor of students‟ selection of private institutions of higher learning in Malaysia, followed by university reputation and the last one is influence of family and peers.
format Thesis
author A.Nagarajah, Sivasanggiri
author_facet A.Nagarajah, Sivasanggiri
author_sort A.Nagarajah, Sivasanggiri
title Factors influencing the selection of higher learning private institutions among students in Malaysia
title_short Factors influencing the selection of higher learning private institutions among students in Malaysia
title_full Factors influencing the selection of higher learning private institutions among students in Malaysia
title_fullStr Factors influencing the selection of higher learning private institutions among students in Malaysia
title_full_unstemmed Factors influencing the selection of higher learning private institutions among students in Malaysia
title_sort factors influencing the selection of higher learning private institutions among students in malaysia
publishDate 2020
url https://etd.uum.edu.my/9300/1/s823929_01.pdf
https://etd.uum.edu.my/9300/2/s823929_02.pdf
https://etd.uum.edu.my/9300/3/s823929_references.docx
https://etd.uum.edu.my/9300/
_version_ 1761621573087789056
score 13.211869

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