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Factors influencing attitudes and intentions of using smart retail technologies

This study has been conducted to examine the relationships of perceived usefulness (PU), perceived ease of use (PEOU), perceived enjoyment (PE) and perceived risk (PR) on attitudes (ATD) and behavioural intentions of using smart retail technologies (BI). As inspired by several former literatures and...

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Main Author: Yeoh, Rong Qing
Format: Thesis
Language:English
English
English
Published: 2020
Subjects:
T58.5-58.64 Information technology
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/9210/1/s825923_01.pdf
https://etd.uum.edu.my/9210/2/s825923_02.pdf
https://etd.uum.edu.my/9210/3/s825923_references.docx
https://etd.uum.edu.my/9210/
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spelling my.uum.etd.92102024-03-17T07:03:29Z https://etd.uum.edu.my/9210/ Factors influencing attitudes and intentions of using smart retail technologies Yeoh, Rong Qing T58.5-58.64 Information technology HF5001-6182 Business This study has been conducted to examine the relationships of perceived usefulness (PU), perceived ease of use (PEOU), perceived enjoyment (PE) and perceived risk (PR) on attitudes (ATD) and behavioural intentions of using smart retail technologies (BI). As inspired by several former literatures and its gaps, the researcher studied the dwellers who were living in Klang Valley. Total 481 questionnaires were distributed through using the purposive sampling technique and only 170 questionnaires were returned back or accounted for 43.66 percent of response rate. All data were analysed by using SmartPLS 3 statistical packages to answer the research questions. In the measurement model, the reliability analysis showed each variable has fulfilled 0.7 Alpha value which implied that each component within the construct has high reliability. Then, the structural model results indicated perceived ease of use and perceived enjoyment were significantly influencing attitudes towards SRT and behavioural intentions of using SRT, including direct and indirect relationships. However, perceived usefulness and perceived risk have a relationship but these were not significant in this study. By the particular findings, both academicians and managers can get further understanding about the factors in influencing shoppers’ attitudes and behavioural intentions. As well, both parties can plan to identify what shortcomings should be improved as some variables were not significant. Furthermore, the researcher has provided limitations of the study. Finally, future recommendations of the study were provided to give both parties get a deep understanding of the smart retail technologies in the Malaysia context. The findings can be used for business entities to establish or improve the SRT-relevant devices with a most wisely decision. 2020 Thesis NonPeerReviewed text en https://etd.uum.edu.my/9210/1/s825923_01.pdf text en https://etd.uum.edu.my/9210/2/s825923_02.pdf text en https://etd.uum.edu.my/9210/3/s825923_references.docx Yeoh, Rong Qing (2020) Factors influencing attitudes and intentions of using smart retail technologies. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic T58.5-58.64 Information technology
HF5001-6182 Business
spellingShingle T58.5-58.64 Information technology
HF5001-6182 Business
Yeoh, Rong Qing
Factors influencing attitudes and intentions of using smart retail technologies
description This study has been conducted to examine the relationships of perceived usefulness (PU), perceived ease of use (PEOU), perceived enjoyment (PE) and perceived risk (PR) on attitudes (ATD) and behavioural intentions of using smart retail technologies (BI). As inspired by several former literatures and its gaps, the researcher studied the dwellers who were living in Klang Valley. Total 481 questionnaires were distributed through using the purposive sampling technique and only 170 questionnaires were returned back or accounted for 43.66 percent of response rate. All data were analysed by using SmartPLS 3 statistical packages to answer the research questions. In the measurement model, the reliability analysis showed each variable has fulfilled 0.7 Alpha value which implied that each component within the construct has high reliability. Then, the structural model results indicated perceived ease of use and perceived enjoyment were significantly influencing attitudes towards SRT and behavioural intentions of using SRT, including direct and indirect relationships. However, perceived usefulness and perceived risk have a relationship but these were not significant in this study. By the particular findings, both academicians and managers can get further understanding about the factors in influencing shoppers’ attitudes and behavioural intentions. As well, both parties can plan to identify what shortcomings should be improved as some variables were not significant. Furthermore, the researcher has provided limitations of the study. Finally, future recommendations of the study were provided to give both parties get a deep understanding of the smart retail technologies in the Malaysia context. The findings can be used for business entities to establish or improve the SRT-relevant devices with a most wisely decision.
format Thesis
author Yeoh, Rong Qing
author_facet Yeoh, Rong Qing
author_sort Yeoh, Rong Qing
title Factors influencing attitudes and intentions of using smart retail technologies
title_short Factors influencing attitudes and intentions of using smart retail technologies
title_full Factors influencing attitudes and intentions of using smart retail technologies
title_fullStr Factors influencing attitudes and intentions of using smart retail technologies
title_full_unstemmed Factors influencing attitudes and intentions of using smart retail technologies
title_sort factors influencing attitudes and intentions of using smart retail technologies
publishDate 2020
url https://etd.uum.edu.my/9210/1/s825923_01.pdf
https://etd.uum.edu.my/9210/2/s825923_02.pdf
https://etd.uum.edu.my/9210/3/s825923_references.docx
https://etd.uum.edu.my/9210/
_version_ 1794639306100310016
score 13.211869

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