Drivers and barriers of CSR implementation in a less develop country: the case of Bangladesh’s hotel sector
Corporate Social Responsibility (CSR) is a business approach that has grown in acceptance by many corporations in developed and developing countries. Through CSR, business organisations could strike a balance between economic, social and environmental goals, using resources in a rational manner to r...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
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| Online Access: | https://etd.uum.edu.my/9185/1/s900566_01.pdf https://etd.uum.edu.my/9185/2/s900566_02.pdf https://etd.uum.edu.my/9185/3/s900566_references.docx https://etd.uum.edu.my/9185/ |
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| Summary: | Corporate Social Responsibility (CSR) is a business approach that has grown in acceptance by many corporations in developed and developing countries. Through CSR, business organisations could strike a balance between economic, social and environmental goals, using resources in a rational manner to responsibly address social and environmental needs. Though many past studies have highlighted the drivers and barriers of implementing CSR at country level, not much is yet known about this issue within the context of a Least Developed Country (LDC) like Bangladesh. As evident from
the literature review, an LDC struggles with so many economic, social and environmental problems. Hence it is important to understand whether CSR can still be an important agenda to businesses operating in such condition. Thus, this study explored the drivers and barriers of CSR implementation in Bangladesh context with special focus on the hotel sector. The stakeholder theory has been used as a theoretical framework of this study. To attain the study objectives, a mix method research design was employed where data were collected through in-depth interviews and the survey questionnaire from the hotel top managements, non-governmental organisation’s executives, government regulatory officials, and from domestic and international tourists across the three major cities (Dhaka, Chittagong and Cox’s Bazar) of Bangladesh. The data have been analysed through NVIVO-11 and SmratPLS 3.0 software. From the findings, this study finds a total of sixteen drivers and barriers under the economic dimension of CSR, ten drivers and barriers under the social dimension of CSR, and ten drivers and barriers under the environmental dimension of CSR regarding the implementation of CSR practices in hotel sector. Moreover, from the outcome of the study hypothesis, it has been found that the tourist demand (TD) and the social dimension of CSR (SCSR) are positively related but not significant. Conversely, tourist demand (TD) and the environmental dimension of CSR (ECSR) have a positive and significant relationship. Based on the findings, this study proposes two types of implications, i.e. theoretical and practical, where the latter includes governmental and managerial implications. |
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