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A study on current practices, perspectives and challenges of non-governmental organisations (NGOs) towards corporate social responsibilities (CSR) in Klang Valley

This paper aims to explore NGOs role in executing corporate social responsibility through their self-perception. The approach used for this study is qualitative approach with semi-structured interview as instrument where it allows the freedom of perspective exploration as well as substantially descr...

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Main Author: Rozza Elena, Rosli
Format: Thesis
Language:English
English
English
Published: 2019
Subjects:
HD60 Small Business.
Online Access:https://etd.uum.edu.my/8995/1/S821259_01.pdf
https://etd.uum.edu.my/8995/2/S821259_02.pdf
https://etd.uum.edu.my/8995/3/s821259_references.docx
https://etd.uum.edu.my/8995/
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spelling my.uum.etd.89952022-10-06T02:17:39Z https://etd.uum.edu.my/8995/ A study on current practices, perspectives and challenges of non-governmental organisations (NGOs) towards corporate social responsibilities (CSR) in Klang Valley Rozza Elena, Rosli HD60 Small Business. This paper aims to explore NGOs role in executing corporate social responsibility through their self-perception. The approach used for this study is qualitative approach with semi-structured interview as instrument where it allows the freedom of perspective exploration as well as substantially describe the phenomenon. In the course of this qualitative study, it has been found that five prominent issues are highlighted by the NGOs in term of current practices and challenges through their perspectives. The study confirms that there are lack of understanding of NGOs role from other stakeholder in CSR landscape which creates conflicts. NGOs weak branding exercise has also contribute to the majority of the challenges that they are currently facing like acquiring fund and ensuring sustainability of their organizations. The government lack of insights on the issues has further weaken the CSR practice. According to the NGOs, CSR is also seen by their corporate counterparts as branding and marketing exercise to gain favorable image from public. Corporate counterparts seen CSR a fraction of obligation to the community with benefits for themselves not only in term of public image but tax exemption as well which is the total opposite of NGOs goal which is to advance the social causes for the benefit of the community. Deep-seeded misunderstanding on the objective of CSR practice has impedes the CSR practice from becoming an effective tool of social development and sustainability. The study shows that all the stakeholders of CSR need to have a set of standards or framework on the practice of CSR and government as policy maker need to gear the stakeholders up with holistic guidelines through relevant and updated regulations as well as enforcement. 2019 Thesis NonPeerReviewed text en https://etd.uum.edu.my/8995/1/S821259_01.pdf text en https://etd.uum.edu.my/8995/2/S821259_02.pdf text en https://etd.uum.edu.my/8995/3/s821259_references.docx Rozza Elena, Rosli (2019) A study on current practices, perspectives and challenges of non-governmental organisations (NGOs) towards corporate social responsibilities (CSR) in Klang Valley. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic HD60 Small Business.
spellingShingle HD60 Small Business.
Rozza Elena, Rosli
A study on current practices, perspectives and challenges of non-governmental organisations (NGOs) towards corporate social responsibilities (CSR) in Klang Valley
description This paper aims to explore NGOs role in executing corporate social responsibility through their self-perception. The approach used for this study is qualitative approach with semi-structured interview as instrument where it allows the freedom of perspective exploration as well as substantially describe the phenomenon. In the course of this qualitative study, it has been found that five prominent issues are highlighted by the NGOs in term of current practices and challenges through their perspectives. The study confirms that there are lack of understanding of NGOs role from other stakeholder in CSR landscape which creates conflicts. NGOs weak branding exercise has also contribute to the majority of the challenges that they are currently facing like acquiring fund and ensuring sustainability of their organizations. The government lack of insights on the issues has further weaken the CSR practice. According to the NGOs, CSR is also seen by their corporate counterparts as branding and marketing exercise to gain favorable image from public. Corporate counterparts seen CSR a fraction of obligation to the community with benefits for themselves not only in term of public image but tax exemption as well which is the total opposite of NGOs goal which is to advance the social causes for the benefit of the community. Deep-seeded misunderstanding on the objective of CSR practice has impedes the CSR practice from becoming an effective tool of social development and sustainability. The study shows that all the stakeholders of CSR need to have a set of standards or framework on the practice of CSR and government as policy maker need to gear the stakeholders up with holistic guidelines through relevant and updated regulations as well as enforcement.
format Thesis
author Rozza Elena, Rosli
author_facet Rozza Elena, Rosli
author_sort Rozza Elena, Rosli
title A study on current practices, perspectives and challenges of non-governmental organisations (NGOs) towards corporate social responsibilities (CSR) in Klang Valley
title_short A study on current practices, perspectives and challenges of non-governmental organisations (NGOs) towards corporate social responsibilities (CSR) in Klang Valley
title_full A study on current practices, perspectives and challenges of non-governmental organisations (NGOs) towards corporate social responsibilities (CSR) in Klang Valley
title_fullStr A study on current practices, perspectives and challenges of non-governmental organisations (NGOs) towards corporate social responsibilities (CSR) in Klang Valley
title_full_unstemmed A study on current practices, perspectives and challenges of non-governmental organisations (NGOs) towards corporate social responsibilities (CSR) in Klang Valley
title_sort study on current practices, perspectives and challenges of non-governmental organisations (ngos) towards corporate social responsibilities (csr) in klang valley
publishDate 2019
url https://etd.uum.edu.my/8995/1/S821259_01.pdf
https://etd.uum.edu.my/8995/2/S821259_02.pdf
https://etd.uum.edu.my/8995/3/s821259_references.docx
https://etd.uum.edu.my/8995/
_version_ 1746212431187673088
score 13.211869

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