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Determinants of organic food purchase behavior of consumers in Bangladesh

Organic food market has experienced steady growth throughout the world over the last decade. It is expected that a double-digit growth could be sustained in the foreseeable future. However, for developing countries specifically, including Bangladesh, the growth opportunities may not be fully realize...

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Main Author: Rahman, Khandoker Mahmudur
Format: Thesis
Language:English
English
English
Published: 2017
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/8804/1/s95053_01.pdf
https://etd.uum.edu.my/8804/2/s95053_02.pdf
https://etd.uum.edu.my/8804/3/s95053_references.docx
https://etd.uum.edu.my/8804/
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spelling my.uum.etd.88042021-11-14T08:04:30Z https://etd.uum.edu.my/8804/ Determinants of organic food purchase behavior of consumers in Bangladesh Rahman, Khandoker Mahmudur HF5415.33 Consumer Behavior. Organic food market has experienced steady growth throughout the world over the last decade. It is expected that a double-digit growth could be sustained in the foreseeable future. However, for developing countries specifically, including Bangladesh, the growth opportunities may not be fully realized unless the emerging challenges are addressed. Some of these challenges are credibility, availability and low level of consumers‘ adoption on such foods. It appears that understanding behavioral issues related to organic foods may highlight some important directions towards addressing these emerging challenges. Therefore, this study is conducted to explore the determinants of organic food purchase behavior and to explain the magnitude of influences of such determinants on purchase behavior in Bangladesh. Based on a systematic review of literature, a research framework was developed from Integrated Behavior Model which was originally proposed by Montano and Kasprzyk. The causal model was empirically tested by using partial least-square structural equation modeling. The survey is comprised of 416 usable samples, collected from organic food buyers in Bangladesh. Results suggest that the model fit is significant and adequate. All antecedents of intention appear to be significant, except perceived behavioral control. Emotional and environmental attitudes share are contributing factors to attitude construct. Intention, along with habit, is found to have significant impact on purchase behavior. Trust is found to have significant moderating impact on the relationship between intention and behavior. However, moderating effect of situational constraints in the intention-behavior relationship is not existent. In addition to the theoretical implications, a number of managerial implications are observed. Managers need to enhance consumers‘ trust on various stakeholders, reduce situational constraints and project environmental benefits to consumers. Overall, the study is expected to confer value to future organic food researchers and managers. 2017 Thesis NonPeerReviewed text en https://etd.uum.edu.my/8804/1/s95053_01.pdf text en https://etd.uum.edu.my/8804/2/s95053_02.pdf text en https://etd.uum.edu.my/8804/3/s95053_references.docx Rahman, Khandoker Mahmudur (2017) Determinants of organic food purchase behavior of consumers in Bangladesh. Doctoral thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Rahman, Khandoker Mahmudur
Determinants of organic food purchase behavior of consumers in Bangladesh
description Organic food market has experienced steady growth throughout the world over the last decade. It is expected that a double-digit growth could be sustained in the foreseeable future. However, for developing countries specifically, including Bangladesh, the growth opportunities may not be fully realized unless the emerging challenges are addressed. Some of these challenges are credibility, availability and low level of consumers‘ adoption on such foods. It appears that understanding behavioral issues related to organic foods may highlight some important directions towards addressing these emerging challenges. Therefore, this study is conducted to explore the determinants of organic food purchase behavior and to explain the magnitude of influences of such determinants on purchase behavior in Bangladesh. Based on a systematic review of literature, a research framework was developed from Integrated Behavior Model which was originally proposed by Montano and Kasprzyk. The causal model was empirically tested by using partial least-square structural equation modeling. The survey is comprised of 416 usable samples, collected from organic food buyers in Bangladesh. Results suggest that the model fit is significant and adequate. All antecedents of intention appear to be significant, except perceived behavioral control. Emotional and environmental attitudes share are contributing factors to attitude construct. Intention, along with habit, is found to have significant impact on purchase behavior. Trust is found to have significant moderating impact on the relationship between intention and behavior. However, moderating effect of situational constraints in the intention-behavior relationship is not existent. In addition to the theoretical implications, a number of managerial implications are observed. Managers need to enhance consumers‘ trust on various stakeholders, reduce situational constraints and project environmental benefits to consumers. Overall, the study is expected to confer value to future organic food researchers and managers.
format Thesis
author Rahman, Khandoker Mahmudur
author_facet Rahman, Khandoker Mahmudur
author_sort Rahman, Khandoker Mahmudur
title Determinants of organic food purchase behavior of consumers in Bangladesh
title_short Determinants of organic food purchase behavior of consumers in Bangladesh
title_full Determinants of organic food purchase behavior of consumers in Bangladesh
title_fullStr Determinants of organic food purchase behavior of consumers in Bangladesh
title_full_unstemmed Determinants of organic food purchase behavior of consumers in Bangladesh
title_sort determinants of organic food purchase behavior of consumers in bangladesh
publishDate 2017
url https://etd.uum.edu.my/8804/1/s95053_01.pdf
https://etd.uum.edu.my/8804/2/s95053_02.pdf
https://etd.uum.edu.my/8804/3/s95053_references.docx
https://etd.uum.edu.my/8804/
_version_ 1717096367730458624
score 13.211869

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