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Awareness of takaful products among muslims in selected area of Thailand

Thailand is one of the countries where takaful has been introduced for over 10 years. Even though the takaful industry in Thailand is successful in growth, the growth is not dramatic compared to other countries. The purpose of this research was to examine the level of awareness, understanding and pe...

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Main Author: Sulaiman, Faruk
Format: Thesis
Language:English
English
English
Published: 2019
Subjects:
HF5549-5549.5 Personnel Management. Employment
Online Access:https://etd.uum.edu.my/8768/1/s818537_01.pdf
https://etd.uum.edu.my/8768/2/s818537_02.pdf
https://etd.uum.edu.my/8768/3/s818537_references.docx
https://etd.uum.edu.my/8768/
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spelling my.uum.etd.87682022-05-09T08:11:37Z https://etd.uum.edu.my/8768/ Awareness of takaful products among muslims in selected area of Thailand Sulaiman, Faruk HF5549-5549.5 Personnel Management. Employment Thailand is one of the countries where takaful has been introduced for over 10 years. Even though the takaful industry in Thailand is successful in growth, the growth is not dramatic compared to other countries. The purpose of this research was to examine the level of awareness, understanding and perceptions of Muslims in selected areas of Pattani province in Thailand. In addition, this study also aimed to investigate whether the awareness of takaful products is influenced by demographic factors, understanding and perceptions. The result showed that more than half of the respondents disagree that they are aware of takaful products. Nevertheless, the result also illustrated that the Muslims possess fair knowledge and understanding of the takaful mechanism. However, the level of perception is slightly negative. The study found positive correlation between understanding and awareness. However, the relationship is not significant. Furthermore, the result also showed a positive correlation between perception and awareness but is not significant. In addition, the study found that demographic factors such as gender, age, and occupation show no significant differences among the respondents, while the level of income and the level of education show significant differences among the respondents. This study contributes to the availability of literature in the takaful industry in general. For managerial aspects, it suggests that the takaful insurer should apply all necessary methods in marketing strategies and other endeavours in order to make sure that Muslims, who are the main target market of takaful products, have high awareness, understanding and positive perception of the products. 2019 Thesis NonPeerReviewed text en https://etd.uum.edu.my/8768/1/s818537_01.pdf text en https://etd.uum.edu.my/8768/2/s818537_02.pdf text en https://etd.uum.edu.my/8768/3/s818537_references.docx Sulaiman, Faruk (2019) Awareness of takaful products among muslims in selected area of Thailand. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic HF5549-5549.5 Personnel Management. Employment
spellingShingle HF5549-5549.5 Personnel Management. Employment
Sulaiman, Faruk
Awareness of takaful products among muslims in selected area of Thailand
description Thailand is one of the countries where takaful has been introduced for over 10 years. Even though the takaful industry in Thailand is successful in growth, the growth is not dramatic compared to other countries. The purpose of this research was to examine the level of awareness, understanding and perceptions of Muslims in selected areas of Pattani province in Thailand. In addition, this study also aimed to investigate whether the awareness of takaful products is influenced by demographic factors, understanding and perceptions. The result showed that more than half of the respondents disagree that they are aware of takaful products. Nevertheless, the result also illustrated that the Muslims possess fair knowledge and understanding of the takaful mechanism. However, the level of perception is slightly negative. The study found positive correlation between understanding and awareness. However, the relationship is not significant. Furthermore, the result also showed a positive correlation between perception and awareness but is not significant. In addition, the study found that demographic factors such as gender, age, and occupation show no significant differences among the respondents, while the level of income and the level of education show significant differences among the respondents. This study contributes to the availability of literature in the takaful industry in general. For managerial aspects, it suggests that the takaful insurer should apply all necessary methods in marketing strategies and other endeavours in order to make sure that Muslims, who are the main target market of takaful products, have high awareness, understanding and positive perception of the products.
format Thesis
author Sulaiman, Faruk
author_facet Sulaiman, Faruk
author_sort Sulaiman, Faruk
title Awareness of takaful products among muslims in selected area of Thailand
title_short Awareness of takaful products among muslims in selected area of Thailand
title_full Awareness of takaful products among muslims in selected area of Thailand
title_fullStr Awareness of takaful products among muslims in selected area of Thailand
title_full_unstemmed Awareness of takaful products among muslims in selected area of Thailand
title_sort awareness of takaful products among muslims in selected area of thailand
publishDate 2019
url https://etd.uum.edu.my/8768/1/s818537_01.pdf
https://etd.uum.edu.my/8768/2/s818537_02.pdf
https://etd.uum.edu.my/8768/3/s818537_references.docx
https://etd.uum.edu.my/8768/
_version_ 1732947719232684032
score 13.211869

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