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Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur

This research focuses on the awareness of takaful products among non-Muslim students at Open University Malaysia, Kuala Lumpur (OUMKL). It has intended to measure the level of awareness among non-Muslim towards takaful products which include understanding and perception of takaful products. This stu...

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Main Author: Nurul Ameera, Mohd Azmi
Format: Thesis
Language:English
English
English
Published: 2019
Subjects:
HG Finance
Online Access:https://etd.uum.edu.my/8422/1/s820756_01.pdf
https://etd.uum.edu.my/8422/2/s820756_02.pdf
https://etd.uum.edu.my/8422/3/s820756_references.docx
https://etd.uum.edu.my/8422/
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spelling my.uum.etd.84222022-08-18T06:28:23Z https://etd.uum.edu.my/8422/ Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur Nurul Ameera, Mohd Azmi HG Finance This research focuses on the awareness of takaful products among non-Muslim students at Open University Malaysia, Kuala Lumpur (OUMKL). It has intended to measure the level of awareness among non-Muslim towards takaful products which include understanding and perception of takaful products. This study examines the relationship between dependent and independent variable. Hypothesis relationships tested using cross-sectional survey from a sample of 100 respondents, which is consist of the non-Muslim students at OUMKL. All the data were analyzed using SPSS software by applying the Descriptive Statistics, T-test, One-way ANOVA, Pearson’s Correlation and Multiple Linear Regression to achieve the research objective. The result shown, 98% of non-Muslim students have low level of awareness towards takaful products. Result revealed a positive relationship between awareness and understanding, awareness and perception as well as understanding and perception. These results reported in this research are useful to both industry and academics by providing relevant exploratory data about the awareness of takaful products. Besides that, this research should able to recommend some future research suggestion on how to improve the awareness of takaful products among non-Muslim consumer. 2019 Thesis NonPeerReviewed text en https://etd.uum.edu.my/8422/1/s820756_01.pdf text en https://etd.uum.edu.my/8422/2/s820756_02.pdf text en https://etd.uum.edu.my/8422/3/s820756_references.docx Nurul Ameera, Mohd Azmi (2019) Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic HG Finance
spellingShingle HG Finance
Nurul Ameera, Mohd Azmi
Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur
description This research focuses on the awareness of takaful products among non-Muslim students at Open University Malaysia, Kuala Lumpur (OUMKL). It has intended to measure the level of awareness among non-Muslim towards takaful products which include understanding and perception of takaful products. This study examines the relationship between dependent and independent variable. Hypothesis relationships tested using cross-sectional survey from a sample of 100 respondents, which is consist of the non-Muslim students at OUMKL. All the data were analyzed using SPSS software by applying the Descriptive Statistics, T-test, One-way ANOVA, Pearson’s Correlation and Multiple Linear Regression to achieve the research objective. The result shown, 98% of non-Muslim students have low level of awareness towards takaful products. Result revealed a positive relationship between awareness and understanding, awareness and perception as well as understanding and perception. These results reported in this research are useful to both industry and academics by providing relevant exploratory data about the awareness of takaful products. Besides that, this research should able to recommend some future research suggestion on how to improve the awareness of takaful products among non-Muslim consumer.
format Thesis
author Nurul Ameera, Mohd Azmi
author_facet Nurul Ameera, Mohd Azmi
author_sort Nurul Ameera, Mohd Azmi
title Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur
title_short Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur
title_full Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur
title_fullStr Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur
title_full_unstemmed Awareness of Takaful products among non-muslim students at Open University Malaysia (OUM), Kuala Lumpur
title_sort awareness of takaful products among non-muslim students at open university malaysia (oum), kuala lumpur
publishDate 2019
url https://etd.uum.edu.my/8422/1/s820756_01.pdf
https://etd.uum.edu.my/8422/2/s820756_02.pdf
https://etd.uum.edu.my/8422/3/s820756_references.docx
https://etd.uum.edu.my/8422/
_version_ 1743109552788733952
score 13.211869

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