The influence of customer satisfaction, brand trust and brand image towards customer loyalty
Customer loyalty always become the important concern in the business organization. The main purpose of this study is to examine the influence of customer satisfactions, brand trust and brand image towards customer loyalty. This study focused on branded computer product industry. The main problem in...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8246/1/s823145_01.pdf https://etd.uum.edu.my/8246/2/s823145_02.pdf https://etd.uum.edu.my/8246/3/s823145_references.docx https://etd.uum.edu.my/8246/ |
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