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Supply Chain Management: Managing SME's Relationship With Suppliers And Customers

It is an undeniable fact that supply chain management practice is becoming more and more crucial in today’s business environment as it facilitates organizations to more smooth operations and management. However, the awareness to develop and maintain relationship with the suppliers and customers is s...

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Main Author: Nurul Muna Najiah, Sued
Format: Thesis
Language:English
English
Published: 2019
Subjects:
HD60 Small Business.
Online Access:https://etd.uum.edu.my/8188/1/s821914_01.pdf
https://etd.uum.edu.my/8188/2/s821914_02.pdf
https://etd.uum.edu.my/8188/
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spelling my.uum.etd.81882022-04-13T03:21:47Z https://etd.uum.edu.my/8188/ Supply Chain Management: Managing SME's Relationship With Suppliers And Customers Nurul Muna Najiah, Sued HD60 Small Business. It is an undeniable fact that supply chain management practice is becoming more and more crucial in today’s business environment as it facilitates organizations to more smooth operations and management. However, the awareness to develop and maintain relationship with the suppliers and customers is still low especially for the small and medium enterprises (SME's). Realizing this issue, the researcher attempted to conduct the study on SME's understanding regarding the importance of managing the relationship with their suppliers and customers. With the employment of social exchange theory, this study highlighted elements such as trust, communication, commitment and bargaining power of buyer in supply chain practices to support the main goal of this study. To understand the supply chain management practices of the SME, this study has employed the single case study approach on a local food company. The data was collected from a semi-structured interview with the company’s owner, which comprised of open ended questions, as well as participant observation and documents review. The findings suggest that trust, communication and bargaining power of buyer are crucial in managing SME’s relationship with both suppliers and customers. Meanwhile, the analysis from the interview reveals that loyalty, which has been studied to understand commitment, is not essential to maintain the relationship. 2019 Thesis NonPeerReviewed text en https://etd.uum.edu.my/8188/1/s821914_01.pdf text en https://etd.uum.edu.my/8188/2/s821914_02.pdf Nurul Muna Najiah, Sued (2019) Supply Chain Management: Managing SME's Relationship With Suppliers And Customers. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HD60 Small Business.
spellingShingle HD60 Small Business.
Nurul Muna Najiah, Sued
Supply Chain Management: Managing SME's Relationship With Suppliers And Customers
description It is an undeniable fact that supply chain management practice is becoming more and more crucial in today’s business environment as it facilitates organizations to more smooth operations and management. However, the awareness to develop and maintain relationship with the suppliers and customers is still low especially for the small and medium enterprises (SME's). Realizing this issue, the researcher attempted to conduct the study on SME's understanding regarding the importance of managing the relationship with their suppliers and customers. With the employment of social exchange theory, this study highlighted elements such as trust, communication, commitment and bargaining power of buyer in supply chain practices to support the main goal of this study. To understand the supply chain management practices of the SME, this study has employed the single case study approach on a local food company. The data was collected from a semi-structured interview with the company’s owner, which comprised of open ended questions, as well as participant observation and documents review. The findings suggest that trust, communication and bargaining power of buyer are crucial in managing SME’s relationship with both suppliers and customers. Meanwhile, the analysis from the interview reveals that loyalty, which has been studied to understand commitment, is not essential to maintain the relationship.
format Thesis
author Nurul Muna Najiah, Sued
author_facet Nurul Muna Najiah, Sued
author_sort Nurul Muna Najiah, Sued
title Supply Chain Management: Managing SME's Relationship With Suppliers And Customers
title_short Supply Chain Management: Managing SME's Relationship With Suppliers And Customers
title_full Supply Chain Management: Managing SME's Relationship With Suppliers And Customers
title_fullStr Supply Chain Management: Managing SME's Relationship With Suppliers And Customers
title_full_unstemmed Supply Chain Management: Managing SME's Relationship With Suppliers And Customers
title_sort supply chain management: managing sme's relationship with suppliers and customers
publishDate 2019
url https://etd.uum.edu.my/8188/1/s821914_01.pdf
https://etd.uum.edu.my/8188/2/s821914_02.pdf
https://etd.uum.edu.my/8188/
_version_ 1731228151842865152
score 13.211869

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