Conceptual model of persuasive multimedia content (PMC) for social media advertising of island homestays
This study encompasses the development and application of a conceptual model for social media advertising of island homestays. Findings through observation and two preliminary studies found that the use of advertising without suitable models, approaches, or strategies could lead the homestay industr...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8155/1/s94045_01.pdf https://etd.uum.edu.my/8155/2/s94045_02.pdf https://etd.uum.edu.my/8155/ |
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