Strategic innovation, customer relationship management and the performance of SMEs' in Yemen: the moderating role of intellectual capital
The current study is the culmination of a number of years of research in the field of intellectual capital (IC), strategic innovation (SI) and customer relationship management (CRM) in relation to the pursuit of high performance in small and medium enterprises (SMEs). Against the background of the g...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8141/1/s900597_01.pdf https://etd.uum.edu.my/8141/2/s900597_02.pdf https://etd.uum.edu.my/8141/ |
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