The mediating role of innovation in the relationship between market orientation and university performance in Pakistan
Universities globally are going through a paradigm shift with a need to become more innovatively market-oriented to handle the issue of growing competition for funding, as well as attracting/retaining the international/local competent students and academicians. However, there appears to be a dearth...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Online Access: | http://etd.uum.edu.my/7428/ http://sierra.uum.edu.my/record=b1696273~S1 |
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