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Analisis mesej dakwah Islamiah dalam halaman Facebook

The current globalization of new media has contributed to the transformation in the delivery method of Islamic propagation message. The preachers start using social media especially Facebook as a medium of propagation due to the many advantages of this medium. Many studies have been conducted in ord...

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Main Author: Mohd Nazif, Badruddin
Format: Thesis
Language:English
English
Published: 2017
Subjects:
BP174 The practice of Islam
Online Access:http://etd.uum.edu.my/7229/
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spelling my.uum.etd.72292021-05-10T06:44:00Z http://etd.uum.edu.my/7229/ Analisis mesej dakwah Islamiah dalam halaman Facebook Mohd Nazif, Badruddin BP174 The practice of Islam The current globalization of new media has contributed to the transformation in the delivery method of Islamic propagation message. The preachers start using social media especially Facebook as a medium of propagation due to the many advantages of this medium. Many studies have been conducted in order to understand the acceptance of social media as a medium in delivering Islamic propagation and it is indeed accepted by the society. However, the focus on Islamic messages using the medium is limited and requires a deeper understanding especially in terms of its form, purpose and method. This element should be highlighted as the main objective of Islamic propagation communication is to convey messages. This element must be given attention from various aspects to ensure that any Islamic propagation messages are delivered successfully. Thus, this study aims to identify the category, function and delivery strategy of Islamic propagation messages by five selected preachers in their Facebook. Data was analyzed using the thematic analysis method by employing NVivo software. This research framework is based on Framing Theory. The results show that majority of the messages posted on the preacher’s Facebook page focused on worshiping matters. Encourage charity appears as the message’s function that often displayed. Whereas writing that contains persuasive information was the main strategy chosen by these preachers. Based on this study finding, an Islamic Propagation Messages Model via social media was proposed. This model can works as reference to preachers and dakwah agencies in practicing and strategizing the development of propagation messages through social media. 2017 Thesis NonPeerReviewed text en /7229/1/s819137_01.pdf text en /7229/2/s819137_02.pdf Mohd Nazif, Badruddin (2017) Analisis mesej dakwah Islamiah dalam halaman Facebook. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic BP174 The practice of Islam
spellingShingle BP174 The practice of Islam
Mohd Nazif, Badruddin
Analisis mesej dakwah Islamiah dalam halaman Facebook
description The current globalization of new media has contributed to the transformation in the delivery method of Islamic propagation message. The preachers start using social media especially Facebook as a medium of propagation due to the many advantages of this medium. Many studies have been conducted in order to understand the acceptance of social media as a medium in delivering Islamic propagation and it is indeed accepted by the society. However, the focus on Islamic messages using the medium is limited and requires a deeper understanding especially in terms of its form, purpose and method. This element should be highlighted as the main objective of Islamic propagation communication is to convey messages. This element must be given attention from various aspects to ensure that any Islamic propagation messages are delivered successfully. Thus, this study aims to identify the category, function and delivery strategy of Islamic propagation messages by five selected preachers in their Facebook. Data was analyzed using the thematic analysis method by employing NVivo software. This research framework is based on Framing Theory. The results show that majority of the messages posted on the preacher’s Facebook page focused on worshiping matters. Encourage charity appears as the message’s function that often displayed. Whereas writing that contains persuasive information was the main strategy chosen by these preachers. Based on this study finding, an Islamic Propagation Messages Model via social media was proposed. This model can works as reference to preachers and dakwah agencies in practicing and strategizing the development of propagation messages through social media.
format Thesis
author Mohd Nazif, Badruddin
author_facet Mohd Nazif, Badruddin
author_sort Mohd Nazif, Badruddin
title Analisis mesej dakwah Islamiah dalam halaman Facebook
title_short Analisis mesej dakwah Islamiah dalam halaman Facebook
title_full Analisis mesej dakwah Islamiah dalam halaman Facebook
title_fullStr Analisis mesej dakwah Islamiah dalam halaman Facebook
title_full_unstemmed Analisis mesej dakwah Islamiah dalam halaman Facebook
title_sort analisis mesej dakwah islamiah dalam halaman facebook
publishDate 2017
url http://etd.uum.edu.my/7229/
_version_ 1701165225872457728
score 13.211869

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