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Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan

This research examined the determinants of ethical behavior among family takaful agents in Malaysia. This study directly investigated the relationship between idealism, relativism, sales pressure, ethical sales climate, competitive intensity, and peer influence on the ethical behavior of family taka...

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Main Author: Nor Aziza, Abdul Aziz
Format: Thesis
Language:English
English
Published: 2016
Subjects:
HF5001-6182 Business
HF5415.33 Consumer Behavior.
Online Access:http://etd.uum.edu.my/7178/
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spelling my.uum.etd.71782021-04-19T02:56:43Z http://etd.uum.edu.my/7178/ Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan Nor Aziza, Abdul Aziz HF5001-6182 Business HF5415.33 Consumer Behavior. This research examined the determinants of ethical behavior among family takaful agents in Malaysia. This study directly investigated the relationship between idealism, relativism, sales pressure, ethical sales climate, competitive intensity, and peer influence on the ethical behavior of family takaful agents in Malaysia. Customer orientation was investigated as the moderator to predict the independent variable of ethical behavior. Data collection involved the distribution of questionnaires. Only 169 questionnaires were considered suitable to be analyzed further, with the response rate of 32 percent. The Defining Issues Test (DIT) was applied to measure ethical behavior. The finding shows that 55.5, 39.6, and 4.7 percent of the respondents are at the level of pre- conventional, conventional, and post conventional respectively. All the independent variables manipulated in the study have the positive possibility to influence ethical behavior except idealism and relativism which cannot be proven to have relationships with ethical behavior. The study has successfully proven that sales pressure, ethical sales climate, competitive intensity, and peer influence are significantly correlated to ethical behavior. Regression testing shows that prediction facts on ethical behavior produce the value R2 of 63.2 percent. The study has proven that customer orientation can moderate sales pressure and ethical sales climate towards achieving positive ethical behavior. This indicates the formation of a research framework which is underpinned by the Theory of Marketing Ethics, and the Moral Cognitive Development Theory provides a favorable impact on the outcome of the investigation. Besides, the study also contributes to existing literature which focuses on the development of moral cognitive development. Other than that, it gives some implication to the maturity of the potential agents who confront ethical dilemma in the sales environment. Lastly, detailed implications of the theory and practices as well as suggestions for future study are also discussed. 2016 Thesis NonPeerReviewed text en /7178/1/s94893_01.pdf text en /7178/2/s94893_02.pdf Nor Aziza, Abdul Aziz (2016) Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan. PhD. thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5001-6182 Business
HF5415.33 Consumer Behavior.
spellingShingle HF5001-6182 Business
HF5415.33 Consumer Behavior.
Nor Aziza, Abdul Aziz
Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan
description This research examined the determinants of ethical behavior among family takaful agents in Malaysia. This study directly investigated the relationship between idealism, relativism, sales pressure, ethical sales climate, competitive intensity, and peer influence on the ethical behavior of family takaful agents in Malaysia. Customer orientation was investigated as the moderator to predict the independent variable of ethical behavior. Data collection involved the distribution of questionnaires. Only 169 questionnaires were considered suitable to be analyzed further, with the response rate of 32 percent. The Defining Issues Test (DIT) was applied to measure ethical behavior. The finding shows that 55.5, 39.6, and 4.7 percent of the respondents are at the level of pre- conventional, conventional, and post conventional respectively. All the independent variables manipulated in the study have the positive possibility to influence ethical behavior except idealism and relativism which cannot be proven to have relationships with ethical behavior. The study has successfully proven that sales pressure, ethical sales climate, competitive intensity, and peer influence are significantly correlated to ethical behavior. Regression testing shows that prediction facts on ethical behavior produce the value R2 of 63.2 percent. The study has proven that customer orientation can moderate sales pressure and ethical sales climate towards achieving positive ethical behavior. This indicates the formation of a research framework which is underpinned by the Theory of Marketing Ethics, and the Moral Cognitive Development Theory provides a favorable impact on the outcome of the investigation. Besides, the study also contributes to existing literature which focuses on the development of moral cognitive development. Other than that, it gives some implication to the maturity of the potential agents who confront ethical dilemma in the sales environment. Lastly, detailed implications of the theory and practices as well as suggestions for future study are also discussed.
format Thesis
author Nor Aziza, Abdul Aziz
author_facet Nor Aziza, Abdul Aziz
author_sort Nor Aziza, Abdul Aziz
title Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan
title_short Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan
title_full Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan
title_fullStr Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan
title_full_unstemmed Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan
title_sort faktor penentu terhadap etika tingkah laku ejen takaful disederhanakan oleh orientasi pelanggan
publishDate 2016
url http://etd.uum.edu.my/7178/
_version_ 1698699514801553408
score 13.211869

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