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Factors influencing customers' satisfaction towards Subaidah restaurant in UUM

The purpose of this study is to investigate the influencing factors of customer satisfaction in restaurant industry, Since the restaurant sector is one of the fastest growing sectors in malaysia, it is a paramount important to investigate the customers’ perception on restaurant factors influencing c...

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Main Author: Saidu, Nasiru
Format: Thesis
Language:English
English
Published: 2017
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/7148/1/s819771_01.pdf
https://etd.uum.edu.my/7148/2/s819771_02.pdf
https://etd.uum.edu.my/7148/
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spelling my.uum.etd.71482021-08-18T06:42:59Z https://etd.uum.edu.my/7148/ Factors influencing customers' satisfaction towards Subaidah restaurant in UUM Saidu, Nasiru HF5415.33 Consumer Behavior. The purpose of this study is to investigate the influencing factors of customer satisfaction in restaurant industry, Since the restaurant sector is one of the fastest growing sectors in malaysia, it is a paramount important to investigate the customers’ perception on restaurant factors influencing customers satisfaction. A total of 327 questionnaires were collected from the customers of Subaidah restaurant in UUM. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the study hypotheses. The findings of this study show that Service quality, Food quality, Physical environment, Restaurant facility and Halal elements are positively and significantly influence overall customer’s satisfaction. While Food price influence on overall customer’s satisfaction was not supported by the result of the hypotheses. Findings of this study provide more insight to managers of hospitality industry especially in the development of restaurant industry that will give some managerial implication and useful direction for restaurateurs. Moreover the findings of this research can also be extremely important in the basis of providing solutions and information for restaurants managers and scholars in the area of customer satisfaction with the specific interest in catering and hospitality industry. 2017 Thesis NonPeerReviewed text en https://etd.uum.edu.my/7148/1/s819771_01.pdf text en https://etd.uum.edu.my/7148/2/s819771_02.pdf Saidu, Nasiru (2017) Factors influencing customers' satisfaction towards Subaidah restaurant in UUM. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Saidu, Nasiru
Factors influencing customers' satisfaction towards Subaidah restaurant in UUM
description The purpose of this study is to investigate the influencing factors of customer satisfaction in restaurant industry, Since the restaurant sector is one of the fastest growing sectors in malaysia, it is a paramount important to investigate the customers’ perception on restaurant factors influencing customers satisfaction. A total of 327 questionnaires were collected from the customers of Subaidah restaurant in UUM. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the study hypotheses. The findings of this study show that Service quality, Food quality, Physical environment, Restaurant facility and Halal elements are positively and significantly influence overall customer’s satisfaction. While Food price influence on overall customer’s satisfaction was not supported by the result of the hypotheses. Findings of this study provide more insight to managers of hospitality industry especially in the development of restaurant industry that will give some managerial implication and useful direction for restaurateurs. Moreover the findings of this research can also be extremely important in the basis of providing solutions and information for restaurants managers and scholars in the area of customer satisfaction with the specific interest in catering and hospitality industry.
format Thesis
author Saidu, Nasiru
author_facet Saidu, Nasiru
author_sort Saidu, Nasiru
title Factors influencing customers' satisfaction towards Subaidah restaurant in UUM
title_short Factors influencing customers' satisfaction towards Subaidah restaurant in UUM
title_full Factors influencing customers' satisfaction towards Subaidah restaurant in UUM
title_fullStr Factors influencing customers' satisfaction towards Subaidah restaurant in UUM
title_full_unstemmed Factors influencing customers' satisfaction towards Subaidah restaurant in UUM
title_sort factors influencing customers' satisfaction towards subaidah restaurant in uum
publishDate 2017
url https://etd.uum.edu.my/7148/1/s819771_01.pdf
https://etd.uum.edu.my/7148/2/s819771_02.pdf
https://etd.uum.edu.my/7148/
_version_ 1709670566847315968
score 13.211869

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