Staff View: Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis

Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis

One of the main sources for government revenue is tax and Goods and Services Tax (GST) is a part of it. GST is very significance to the government revenue and it also contributes to the economic growth. In Malaysia, the government has implemented the GST in 2015. Since the announcement of GST implem...

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Main Author:	Nurjannah, Mohd Idris
Format:	Thesis
Language:	English English
Published:	2015
Subjects:	HF5415.33 Consumer Behavior. HJ4771.6 Income Tax. Tax Returns.
Online Access:	http://etd.uum.edu.my/6526/
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id	my.uum.etd.6526
record_format	eprints
spelling	my.uum.etd.65262021-04-04T08:22:00Z http://etd.uum.edu.my/6526/ Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis Nurjannah, Mohd Idris HF5415.33 Consumer Behavior. HJ4771.6 Income Tax. Tax Returns. One of the main sources for government revenue is tax and Goods and Services Tax (GST) is a part of it. GST is very significance to the government revenue and it also contributes to the economic growth. In Malaysia, the government has implemented the GST in 2015. Since the announcement of GST implementation, the consumers start to worry about the taxes burden that they have to face. Consumers especially those in the middle income and below are concerned about price increases on basic needs and they cannot avoid the impact of GST because the coverage of the taxes are huge. Hence, this study is responsible to analyze middle income earners consumer perceptions, readiness, acceptance of GST and their purchasing behaviour after the GST implementation. Thus, middle income earners who work at Maybank and CIMB bank in Alor Setar and Perlis were chooses as the respondents for this study. The finding shows that the middle income earners still cannot accept the GST implementation and their consumptions behaviour were significantly changes due to the declining of purchasing power. This study was expected to form a general understanding regarding consumer’s acceptance on GST. It also hopes that the government can make new strategies in order to reduce the burden faced by middle income earners so that they can survive in today challenging economic situation. 2015 Thesis NonPeerReviewed text en /6526/1/s815562_01.pdf text en /6526/2/s815562_02.pdf Nurjannah, Mohd Idris (2015) Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis. Masters thesis, Universiti Utara Malaysia.
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Electronic Theses
url_provider	http://etd.uum.edu.my/
language	English English
topic	HF5415.33 Consumer Behavior. HJ4771.6 Income Tax. Tax Returns.
spellingShingle	HF5415.33 Consumer Behavior. HJ4771.6 Income Tax. Tax Returns. Nurjannah, Mohd Idris Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
description	One of the main sources for government revenue is tax and Goods and Services Tax (GST) is a part of it. GST is very significance to the government revenue and it also contributes to the economic growth. In Malaysia, the government has implemented the GST in 2015. Since the announcement of GST implementation, the consumers start to worry about the taxes burden that they have to face. Consumers especially those in the middle income and below are concerned about price increases on basic needs and they cannot avoid the impact of GST because the coverage of the taxes are huge. Hence, this study is responsible to analyze middle income earners consumer perceptions, readiness, acceptance of GST and their purchasing behaviour after the GST implementation. Thus, middle income earners who work at Maybank and CIMB bank in Alor Setar and Perlis were chooses as the respondents for this study. The finding shows that the middle income earners still cannot accept the GST implementation and their consumptions behaviour were significantly changes due to the declining of purchasing power. This study was expected to form a general understanding regarding consumer’s acceptance on GST. It also hopes that the government can make new strategies in order to reduce the burden faced by middle income earners so that they can survive in today challenging economic situation.
format	Thesis
author	Nurjannah, Mohd Idris
author_facet	Nurjannah, Mohd Idris
author_sort	Nurjannah, Mohd Idris
title	Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
title_short	Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
title_full	Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
title_fullStr	Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
title_full_unstemmed	Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
title_sort	study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (gst) implementation: case of maybank and cimb bank in kedah and perlis
publishDate	2015
url	http://etd.uum.edu.my/6526/
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score	13.211869

Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis

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