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Factors influencing perception of international students towards mobile operators

Mobile phones often recognized as an invention technology that facilitate interaction among students. The number of international students studying in Malaysian institution of higher education is continuously growing. The vast numbers of international students in Malaysia has contributed not only...

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Main Author: Messaoud, Belhimer
Format: Thesis
Language:English
English
Published: 2017
Subjects:
HF5415.33 Consumer Behavior.
LB2300 Higher Education
Online Access:http://etd.uum.edu.my/6446/
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spelling my.uum.etd.64462021-05-10T06:35:09Z http://etd.uum.edu.my/6446/ Factors influencing perception of international students towards mobile operators Messaoud, Belhimer HF5415.33 Consumer Behavior. LB2300 Higher Education Mobile phones often recognized as an invention technology that facilitate interaction among students. The number of international students studying in Malaysian institution of higher education is continuously growing. The vast numbers of international students in Malaysia has contributed not only to the country's education sector, but the telecommunication industry as well. This research examines the influence of international call rate, promotion and service quality on perception international students towards mobile service providers in Malaysia. This study focuses on international students in UUM. A total of 360 questionnaires was distributed to international students in UUM, Sintok. 271 completed questionnaires were to test the hypotheses listed in this research. The study has demonstrated that there exist a relationship between factors as international call rate, promotion, service quality and level of perception of international students. The findings offer this several implications on how managers of mobile phone service providers can target international students, as well as use it as feedback to improve strategy marketing programs. 2017 Thesis NonPeerReviewed text en /6446/1/s816228_01.pdf text en /6446/2/s816228_02b.pdf Messaoud, Belhimer (2017) Factors influencing perception of international students towards mobile operators. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5415.33 Consumer Behavior.
LB2300 Higher Education
spellingShingle HF5415.33 Consumer Behavior.
LB2300 Higher Education
Messaoud, Belhimer
Factors influencing perception of international students towards mobile operators
description Mobile phones often recognized as an invention technology that facilitate interaction among students. The number of international students studying in Malaysian institution of higher education is continuously growing. The vast numbers of international students in Malaysia has contributed not only to the country's education sector, but the telecommunication industry as well. This research examines the influence of international call rate, promotion and service quality on perception international students towards mobile service providers in Malaysia. This study focuses on international students in UUM. A total of 360 questionnaires was distributed to international students in UUM, Sintok. 271 completed questionnaires were to test the hypotheses listed in this research. The study has demonstrated that there exist a relationship between factors as international call rate, promotion, service quality and level of perception of international students. The findings offer this several implications on how managers of mobile phone service providers can target international students, as well as use it as feedback to improve strategy marketing programs.
format Thesis
author Messaoud, Belhimer
author_facet Messaoud, Belhimer
author_sort Messaoud, Belhimer
title Factors influencing perception of international students towards mobile operators
title_short Factors influencing perception of international students towards mobile operators
title_full Factors influencing perception of international students towards mobile operators
title_fullStr Factors influencing perception of international students towards mobile operators
title_full_unstemmed Factors influencing perception of international students towards mobile operators
title_sort factors influencing perception of international students towards mobile operators
publishDate 2017
url http://etd.uum.edu.my/6446/
_version_ 1701165210923958272
score 13.211869

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