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The impact of marketing mix elements on consumer preference towards supplement product among UUM students

Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Various traditional plant commercialized and adapted to market needs. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. This strong growth has led to...

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Main Author: Maisarah, Masri
Format: Thesis
Language:English
English
Published: 2016
Subjects:
HB615-715 Entrepreneurship. Risk and uncertainty. Property
HF5415.33 Consumer Behavior.
Online Access:http://etd.uum.edu.my/6437/
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spelling my.uum.etd.64372021-04-06T06:20:00Z http://etd.uum.edu.my/6437/ The impact of marketing mix elements on consumer preference towards supplement product among UUM students Maisarah, Masri HB615-715 Entrepreneurship. Risk and uncertainty. Property HF5415.33 Consumer Behavior. Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Various traditional plant commercialized and adapted to market needs. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. This strong growth has led to questions about the true potential of marketing to further improve the reliability of the product on the consumer preferences of supplements among university students. Therefore, this study aimed to study the relationship between the consumer preferences with the marketing mix (product, price, promotion and distribution) towards supplement products. Research conducted at Universiti Utara Malaysia (UUM) and sample size in this study is 397 samples. The study used SPSS 22.0 to analyze the data. The methodology used in this research is method descriptive and inferential statistical analysis that involves the use of frequencies and percentages for analyzing the demographics of respondents, independent t-test samples, test the connection one-way ANOVA, Pearson correlation analysis and multiple regression analysis. Overall findings based on the analysis of the Pearson correlation test found the analysis shows the three hypotheses were supported and all independent variables named product, promotion and place distribution, is significant, while the hypothetical price is not significantly associated with elections with consumer to purchase the supplement products. The next discussion is provided in this study. 2016 Thesis NonPeerReviewed text en /6437/1/s818172_01.pdf text en /6437/2/s818172_02.pdf Maisarah, Masri (2016) The impact of marketing mix elements on consumer preference towards supplement product among UUM students. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HB615-715 Entrepreneurship. Risk and uncertainty. Property
HF5415.33 Consumer Behavior.
spellingShingle HB615-715 Entrepreneurship. Risk and uncertainty. Property
HF5415.33 Consumer Behavior.
Maisarah, Masri
The impact of marketing mix elements on consumer preference towards supplement product among UUM students
description Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Various traditional plant commercialized and adapted to market needs. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. This strong growth has led to questions about the true potential of marketing to further improve the reliability of the product on the consumer preferences of supplements among university students. Therefore, this study aimed to study the relationship between the consumer preferences with the marketing mix (product, price, promotion and distribution) towards supplement products. Research conducted at Universiti Utara Malaysia (UUM) and sample size in this study is 397 samples. The study used SPSS 22.0 to analyze the data. The methodology used in this research is method descriptive and inferential statistical analysis that involves the use of frequencies and percentages for analyzing the demographics of respondents, independent t-test samples, test the connection one-way ANOVA, Pearson correlation analysis and multiple regression analysis. Overall findings based on the analysis of the Pearson correlation test found the analysis shows the three hypotheses were supported and all independent variables named product, promotion and place distribution, is significant, while the hypothetical price is not significantly associated with elections with consumer to purchase the supplement products. The next discussion is provided in this study.
format Thesis
author Maisarah, Masri
author_facet Maisarah, Masri
author_sort Maisarah, Masri
title The impact of marketing mix elements on consumer preference towards supplement product among UUM students
title_short The impact of marketing mix elements on consumer preference towards supplement product among UUM students
title_full The impact of marketing mix elements on consumer preference towards supplement product among UUM students
title_fullStr The impact of marketing mix elements on consumer preference towards supplement product among UUM students
title_full_unstemmed The impact of marketing mix elements on consumer preference towards supplement product among UUM students
title_sort impact of marketing mix elements on consumer preference towards supplement product among uum students
publishDate 2016
url http://etd.uum.edu.my/6437/
_version_ 1696978320231497728
score 13.211869

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