Synergistic effect of responsive, proactive market orientation and organization culture and its impact on hotel overall business performance in Thailand
This study attempts to examine the impact of responsive and proactive market orientations on hotel overall business performance in Thailand based on resource based view theory. The study also aims at determining the moderating effect of organizational culture on the relationship between responsive m...
保存先:
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | English English |
| 出版事項: |
2016
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| 主題: | |
| オンライン･アクセス: | http://etd.uum.edu.my/6270/ |
| タグ: |
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