The mediating effect of charismatic leadership communication and organizational credibility in the relationship between crisis responsibility and perceived organizational reputation
Based on the situational crisis communication theory (SCCT), this study focuses on the preventable crisis type and its impact on organizational reputation. Even though the SCCT has been widely used in crisis communication research, the theory still has its own limitations in explaining factors that...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/6228/ |
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