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Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia

The role of social media in online political participation cannot be understated. Yet, limited research has been conducted in this area. Thus, this study aims to investigate this phenomenon in comparative terms from the cognitive engagement perspective. This study adopts the Cognitive Engagement The...

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Main Author: Abdulrauf, Aishat Adebisi
Format: Thesis
Language:English
English
Published: 2016
Subjects:
T58.5-58.64 Information technology
JA Political science (General)
Online Access:http://etd.uum.edu.my/6039/
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spelling my.uum.etd.60392021-04-05T01:37:04Z http://etd.uum.edu.my/6039/ Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia Abdulrauf, Aishat Adebisi T58.5-58.64 Information technology JA Political science (General) The role of social media in online political participation cannot be understated. Yet, limited research has been conducted in this area. Thus, this study aims to investigate this phenomenon in comparative terms from the cognitive engagement perspective. This study adopts the Cognitive Engagement Theory (CET) to examine the relationship between Access to Political Information on Facebook and Twitter (APIFT), Political Interest (PI) and Policy Satisfaction (PS) and Online Political Participation of youth via Facebook and Twitter (OPPFT) in Nigeria and Malaysia combined, and each country individually. This study also analyses the moderating role of Political Knowledge (PK) in this relationship. A cross-sectional survey was conducted on 476 undergraduate students of Ahmadu Bello University, Zaria and Universiti Utara Malaysia. A questionnaire was used to collect data which was analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) and Partial Least Squares-MultiGroup Analysis (PLS-MGA). Results reveal that APIFT, PI and PS lead to OPPFT among the youth in Nigeria and Malaysia, except the relationship between PS and OPPFT for Malaysian youth. Also, PK moderates the relationship between APIFT and OPPFT for the combined youth as well as Malaysian youth, but not for Nigerian youth. Furthermore, in the relationship between PI and OPPFT, PK does not moderate the relationship for the combined youth and Nigerian youth, but it does for the Malaysian youth. Additionally, PK is found not to moderate the relationship between PS and OPPFT for the combined youth and Malaysian youth but it does for Nigerian youth. Furthermore, for country differences in terms of direct relationships, there is no significant difference between Nigerian and Malaysian youth in terms of the relationship between APIFT and OPPFT, but there is a significant difference in the relationship between PI and PS with OPPFT. Generally, these findings suggest that from a social media angle, access to political information, PI, PK and PS are likely to reduce the gap in political participation among the youth in Nigeria and Malaysia. Consequently, this study contributes in the modelling of the relationship between CET and political participation. Thus, empirical findings of this study add to the body of knowledge on online political participation. 2016 Thesis NonPeerReviewed text en /6039/1/s95350_01.pdf text en /6039/2/s95350_02.pdf Abdulrauf, Aishat Adebisi (2016) Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia. PhD. thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic T58.5-58.64 Information technology
JA Political science (General)
spellingShingle T58.5-58.64 Information technology
JA Political science (General)
Abdulrauf, Aishat Adebisi
Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia
description The role of social media in online political participation cannot be understated. Yet, limited research has been conducted in this area. Thus, this study aims to investigate this phenomenon in comparative terms from the cognitive engagement perspective. This study adopts the Cognitive Engagement Theory (CET) to examine the relationship between Access to Political Information on Facebook and Twitter (APIFT), Political Interest (PI) and Policy Satisfaction (PS) and Online Political Participation of youth via Facebook and Twitter (OPPFT) in Nigeria and Malaysia combined, and each country individually. This study also analyses the moderating role of Political Knowledge (PK) in this relationship. A cross-sectional survey was conducted on 476 undergraduate students of Ahmadu Bello University, Zaria and Universiti Utara Malaysia. A questionnaire was used to collect data which was analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) and Partial Least Squares-MultiGroup Analysis (PLS-MGA). Results reveal that APIFT, PI and PS lead to OPPFT among the youth in Nigeria and Malaysia, except the relationship between PS and OPPFT for Malaysian youth. Also, PK moderates the relationship between APIFT and OPPFT for the combined youth as well as Malaysian youth, but not for Nigerian youth. Furthermore, in the relationship between PI and OPPFT, PK does not moderate the relationship for the combined youth and Nigerian youth, but it does for the Malaysian youth. Additionally, PK is found not to moderate the relationship between PS and OPPFT for the combined youth and Malaysian youth but it does for Nigerian youth. Furthermore, for country differences in terms of direct relationships, there is no significant difference between Nigerian and Malaysian youth in terms of the relationship between APIFT and OPPFT, but there is a significant difference in the relationship between PI and PS with OPPFT. Generally, these findings suggest that from a social media angle, access to political information, PI, PK and PS are likely to reduce the gap in political participation among the youth in Nigeria and Malaysia. Consequently, this study contributes in the modelling of the relationship between CET and political participation. Thus, empirical findings of this study add to the body of knowledge on online political participation.
format Thesis
author Abdulrauf, Aishat Adebisi
author_facet Abdulrauf, Aishat Adebisi
author_sort Abdulrauf, Aishat Adebisi
title Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia
title_short Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia
title_full Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia
title_fullStr Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia
title_full_unstemmed Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia
title_sort cognitive engagement and online political participation on facebook and twitter among youths in nigeria and malaysia
publishDate 2016
url http://etd.uum.edu.my/6039/
_version_ 1696978306166947840
score 13.211869

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