Cover Image

Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia

The use of mobile banking as a channel that offers various financial services has become a new phenomenon in the banking industry in Malaysia. The aim of this study is to determine the level of consumer acceptance of mobile banking technology in Malaysia, which is a country with a thriving economy....

Full description

Saved in:
Bibliographic Details
Main Author: Norfadhilah, Jauhari
Format: Thesis
Language:English
English
Published: 2016
Subjects:
HF5415.33 Consumer Behavior.
HG Finance
Online Access:http://etd.uum.edu.my/5887/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.etd.5887
record_format eprints
spelling my.uum.etd.58872021-04-19T03:02:19Z http://etd.uum.edu.my/5887/ Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia Norfadhilah, Jauhari HF5415.33 Consumer Behavior. HG Finance The use of mobile banking as a channel that offers various financial services has become a new phenomenon in the banking industry in Malaysia. The aim of this study is to determine the level of consumer acceptance of mobile banking technology in Malaysia, which is a country with a thriving economy. Besides, this study uses the Technology Acceptance Model (TAM) and applies it to the users in Malaysia. In a sample of 380 employees that working at Universiti Utara Malaysia (UUM), the finding show that attitudes towards the use of mobile banking is influenced by the notion that mobile banking is usefulness, ease of use, enjoyment and credibility. The findings also showed that perceived usefulness, perceived ease of use, perceived enjoyment and perceived credibility have a positive and significant influence on the formation of consumer attitudes towards mobile banking. Other than that, the carried out regression analysis showed that all of these factors contributing 50 percent of the variation in consumer attitude towards mobile banking. The implications of the theoretical and practical as well as suggestions for future research are also discussed in this study. 2016 Thesis NonPeerReviewed text en /5887/1/s818285_01.pdf text en /5887/2/s818285_02.pdf Norfadhilah, Jauhari (2016) Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5415.33 Consumer Behavior.
HG Finance
spellingShingle HF5415.33 Consumer Behavior.
HG Finance
Norfadhilah, Jauhari
Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia
description The use of mobile banking as a channel that offers various financial services has become a new phenomenon in the banking industry in Malaysia. The aim of this study is to determine the level of consumer acceptance of mobile banking technology in Malaysia, which is a country with a thriving economy. Besides, this study uses the Technology Acceptance Model (TAM) and applies it to the users in Malaysia. In a sample of 380 employees that working at Universiti Utara Malaysia (UUM), the finding show that attitudes towards the use of mobile banking is influenced by the notion that mobile banking is usefulness, ease of use, enjoyment and credibility. The findings also showed that perceived usefulness, perceived ease of use, perceived enjoyment and perceived credibility have a positive and significant influence on the formation of consumer attitudes towards mobile banking. Other than that, the carried out regression analysis showed that all of these factors contributing 50 percent of the variation in consumer attitude towards mobile banking. The implications of the theoretical and practical as well as suggestions for future research are also discussed in this study.
format Thesis
author Norfadhilah, Jauhari
author_facet Norfadhilah, Jauhari
author_sort Norfadhilah, Jauhari
title Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia
title_short Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia
title_full Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia
title_fullStr Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia
title_full_unstemmed Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia
title_sort sikap pengguna terhadap perbankan mudah alih: kajian di kalangan kakitangan universiti utara malaysia
publishDate 2016
url http://etd.uum.edu.my/5887/
_version_ 1698699492989075456
score 13.211869

Similar Items