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The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine

Today’s environment has become increasingly competitive for higher education institutions which results from successful execution of strategies which are critical for organizations. This study aims to analyze the effect of communication strategy on the relationship between strategy execution and org...

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Main Author: Siam, Moohammed R. A
Format: Thesis
Language:English
English
Published: 2015
Subjects:
HF5549-5549.5 Personnel Management. Employment
LB2300 Higher Education
Online Access:http://etd.uum.edu.my/5387/
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spelling my.uum.etd.53872021-04-05T01:18:56Z http://etd.uum.edu.my/5387/ The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine Siam, Moohammed R. A HF5549-5549.5 Personnel Management. Employment LB2300 Higher Education Today’s environment has become increasingly competitive for higher education institutions which results from successful execution of strategies which are critical for organizations. This study aims to analyze the effect of communication strategy on the relationship between strategy execution and organizational performance of universities in Palestine. The framework explores the dimensions of some constructs and their effects on organizational performance. The proposed constructs of independent variables are organizational level of analysis (organizational size, organizational structure, organizational culture, and reward system), execution plan (execution objectives, execution tasks, and execution responsibility) and communication strategy. Specifically, communication strategy was tested as a moderator. In other words, the effects of these three constructs were measured against organizational performance. The study was developed based on general system theory and contingency theory. The total respondents were 236 and all of them work in higher education institutions in Palestine- Gaza strip. Based on partial least squares SEM-PLS which was used to analyze the data, the study found that a specific strategy of execution with a specific communication strategy produced better organizational performance. However, communication strategy has no effect as moderator in the relationship between strategy execution plan and organizational performance. Finally the findings provide invaluable implications for theory and practice on execution of strategy of service-based institutions like universities. 2015 Thesis NonPeerReviewed text en /5387/1/s93112.pdf text en /5387/9/PermissionLetter.pdf Siam, Moohammed R. A (2015) The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine. PhD. thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5549-5549.5 Personnel Management. Employment
LB2300 Higher Education
spellingShingle HF5549-5549.5 Personnel Management. Employment
LB2300 Higher Education
Siam, Moohammed R. A
The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine
description Today’s environment has become increasingly competitive for higher education institutions which results from successful execution of strategies which are critical for organizations. This study aims to analyze the effect of communication strategy on the relationship between strategy execution and organizational performance of universities in Palestine. The framework explores the dimensions of some constructs and their effects on organizational performance. The proposed constructs of independent variables are organizational level of analysis (organizational size, organizational structure, organizational culture, and reward system), execution plan (execution objectives, execution tasks, and execution responsibility) and communication strategy. Specifically, communication strategy was tested as a moderator. In other words, the effects of these three constructs were measured against organizational performance. The study was developed based on general system theory and contingency theory. The total respondents were 236 and all of them work in higher education institutions in Palestine- Gaza strip. Based on partial least squares SEM-PLS which was used to analyze the data, the study found that a specific strategy of execution with a specific communication strategy produced better organizational performance. However, communication strategy has no effect as moderator in the relationship between strategy execution plan and organizational performance. Finally the findings provide invaluable implications for theory and practice on execution of strategy of service-based institutions like universities.
format Thesis
author Siam, Moohammed R. A
author_facet Siam, Moohammed R. A
author_sort Siam, Moohammed R. A
title The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine
title_short The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine
title_full The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine
title_fullStr The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine
title_full_unstemmed The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine
title_sort effect of communication strategy on the relationship between strategy execution and organizational performance: a middle level managers perspective at higher education institutions in palestine
publishDate 2015
url http://etd.uum.edu.my/5387/
_version_ 1696978285163970560
score 13.211869

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