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Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective

Social commerce has become a new trend of inquiry for researchers to investigate the behaviour of consumer in online shopping. Linkedln, Facebook and Twitter is a popular social networking that opened opportunities for new business models. The combination between Web 2.0 social media technologies an...

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Main Author: Nur Adlia, Mukhtar
Format: Thesis
Language:English
English
Published: 2015
Subjects:
T58.6-58.62 Management information systems
Online Access:http://etd.uum.edu.my/5286/
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id my.uum.etd.5286
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spelling my.uum.etd.52862021-04-04T08:17:11Z http://etd.uum.edu.my/5286/ Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective Nur Adlia, Mukhtar T58.6-58.62 Management information systems Social commerce has become a new trend of inquiry for researchers to investigate the behaviour of consumer in online shopping. Linkedln, Facebook and Twitter is a popular social networking that opened opportunities for new business models. The combination between Web 2.0 social media technologies and infrastructure had support online interactions and user to the acquisition of product and services. To understanding the user’s social shopping intention, this study conducted an empirical study based on questionnaire that had develop to investigate what is the factors affect the user’s intention of participation in social commerce. This research proposed unified theory of acceptance and use of technology (UTAUT) to study actual use of social commerce. This study will examine four direct effects on social commerce adoption such as Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), and Facilitating Condition (FC) 2015 Thesis NonPeerReviewed text en /5286/1/s815460.pdf text en /5286/2/s815460_abstract.pdf Nur Adlia, Mukhtar (2015) Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic T58.6-58.62 Management information systems
spellingShingle T58.6-58.62 Management information systems
Nur Adlia, Mukhtar
Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
description Social commerce has become a new trend of inquiry for researchers to investigate the behaviour of consumer in online shopping. Linkedln, Facebook and Twitter is a popular social networking that opened opportunities for new business models. The combination between Web 2.0 social media technologies and infrastructure had support online interactions and user to the acquisition of product and services. To understanding the user’s social shopping intention, this study conducted an empirical study based on questionnaire that had develop to investigate what is the factors affect the user’s intention of participation in social commerce. This research proposed unified theory of acceptance and use of technology (UTAUT) to study actual use of social commerce. This study will examine four direct effects on social commerce adoption such as Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), and Facilitating Condition (FC)
format Thesis
author Nur Adlia, Mukhtar
author_facet Nur Adlia, Mukhtar
author_sort Nur Adlia, Mukhtar
title Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
title_short Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
title_full Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
title_fullStr Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
title_full_unstemmed Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
title_sort understanding the determinants of s-commerce adoption: from unified theory of acceptance and use of technology (utaut) perspective
publishDate 2015
url http://etd.uum.edu.my/5286/
_version_ 1696978280798748672
score 13.211869

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