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Measuring factors affecting customer loyalty on Islamic banking deposit in Malaysia

The growth of Islamic banking assets in Malaysia shows a remarkable growth for the recent years. The total assets of Islamic banking have risen RM 469.5 billion with an average 24.2% growth per year. In spite of this phenomenal growth, Islamic banking only gain 20% of banking industry market share...

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Main Author: Warsame, Ahmed Essa
Format: Thesis
Language:English
English
Published: 2015
Subjects:
HG Finance
Online Access:http://etd.uum.edu.my/5025/
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spelling my.uum.etd.50252021-03-29T09:47:12Z http://etd.uum.edu.my/5025/ Measuring factors affecting customer loyalty on Islamic banking deposit in Malaysia Warsame, Ahmed Essa HG Finance The growth of Islamic banking assets in Malaysia shows a remarkable growth for the recent years. The total assets of Islamic banking have risen RM 469.5 billion with an average 24.2% growth per year. In spite of this phenomenal growth, Islamic banking only gain 20% of banking industry market share. In order to increase its market share, the Islamic banks must satisfy their customers. The purpose of the study is to determine factors that affecting customer loyalty on Islamic banking deposit. This study was conducted primary data collected through a questionnaire and email survey from Bank Islam customers in Universiti Utara Malaysia (UUM). The study w as carried out by taking a sample of 2 17 respondents only 1 18 responses were further analysed by using SPSS software. The result revealed that customer satisfaction, perceived value, and trust have significant influence on customer loyalty on Islamic banking deposit. This study empirically contributes to the practical implication of Islamic banking managers in order to understand customer's anticipations. Managers of Islamic banks have to place prime the importance of customers by building these factors to enhance their customer's loyalty. Moreover, the study presented valuable information about the expansion and development of Islamic banks, as well as the market behaviour of Islamic banking customers in Malaysia. In order to increase Islamic banking market share in this modern customer-centric competitive arena, the bank has to satisfy and show value to their customers. Nevertheless, Islamic banking managers can formulate the strategies to retain their customers and attract new customers 2015 Thesis NonPeerReviewed text en /5025/1/s815285.pdf text en /5025/2/s815285_abstract.pdf Warsame, Ahmed Essa (2015) Measuring factors affecting customer loyalty on Islamic banking deposit in Malaysia. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HG Finance
spellingShingle HG Finance
Warsame, Ahmed Essa
Measuring factors affecting customer loyalty on Islamic banking deposit in Malaysia
description The growth of Islamic banking assets in Malaysia shows a remarkable growth for the recent years. The total assets of Islamic banking have risen RM 469.5 billion with an average 24.2% growth per year. In spite of this phenomenal growth, Islamic banking only gain 20% of banking industry market share. In order to increase its market share, the Islamic banks must satisfy their customers. The purpose of the study is to determine factors that affecting customer loyalty on Islamic banking deposit. This study was conducted primary data collected through a questionnaire and email survey from Bank Islam customers in Universiti Utara Malaysia (UUM). The study w as carried out by taking a sample of 2 17 respondents only 1 18 responses were further analysed by using SPSS software. The result revealed that customer satisfaction, perceived value, and trust have significant influence on customer loyalty on Islamic banking deposit. This study empirically contributes to the practical implication of Islamic banking managers in order to understand customer's anticipations. Managers of Islamic banks have to place prime the importance of customers by building these factors to enhance their customer's loyalty. Moreover, the study presented valuable information about the expansion and development of Islamic banks, as well as the market behaviour of Islamic banking customers in Malaysia. In order to increase Islamic banking market share in this modern customer-centric competitive arena, the bank has to satisfy and show value to their customers. Nevertheless, Islamic banking managers can formulate the strategies to retain their customers and attract new customers
format Thesis
author Warsame, Ahmed Essa
author_facet Warsame, Ahmed Essa
author_sort Warsame, Ahmed Essa
title Measuring factors affecting customer loyalty on Islamic banking deposit in Malaysia
title_short Measuring factors affecting customer loyalty on Islamic banking deposit in Malaysia
title_full Measuring factors affecting customer loyalty on Islamic banking deposit in Malaysia
title_fullStr Measuring factors affecting customer loyalty on Islamic banking deposit in Malaysia
title_full_unstemmed Measuring factors affecting customer loyalty on Islamic banking deposit in Malaysia
title_sort measuring factors affecting customer loyalty on islamic banking deposit in malaysia
publishDate 2015
url http://etd.uum.edu.my/5025/
_version_ 1696978274584887296
score 13.211869

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