Analyzing the relationship of technology support, funding and product strategies in new product success in Malaysia manufacturing industry
The importance of new product development (NPD) has grown gradually over the last few decades, and is now the leading driver of competition in many industries all over the world including Malaysia. There are many critical factors that contribute successful in developing new products. Examples of suc...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/4711/ |
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