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Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM

This research examines the influence of responsiveness, reliability and assurance among non-academic staff behaviour in UUM on the outcomes of postgraduate student satisfaction. Few empirical studies have addressed the students satisfaction in UUM but most of the studies thus far only talks about s...

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Main Author: Thibalatha, Sivalingam
Format: Thesis
Language:English
English
Published: 2015
Subjects:
LB2300 Higher Education
Online Access:http://etd.uum.edu.my/4614/
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spelling my.uum.etd.46142021-03-29T09:52:55Z http://etd.uum.edu.my/4614/ Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM Thibalatha, Sivalingam LB2300 Higher Education This research examines the influence of responsiveness, reliability and assurance among non-academic staff behaviour in UUM on the outcomes of postgraduate student satisfaction. Few empirical studies have addressed the students satisfaction in UUM but most of the studies thus far only talks about student's satisfaction in general (regardless of undergraduate and postgraduate), thus this research looks into postgraduate student satisfaction (Dependent Variable) and aspects on Non-Academic Staff behaviour in specific. A total of 400 questionnaires was distributed to Postgraduate students in UUM, Sintok. Multiple regressions were applied on 271 completed questionnaires to the hypotheses listed in this research. The study has demonstrated that there exist a connection between non-academic staff behaviour and the level of satisfaction among the postgraduate students. The findings offer support for the value of right behaviour to achieve competitive advantage via upgrading of UUM's current service level. 2015 Thesis NonPeerReviewed text en /4614/1/s815501.pdf text en /4614/7/s815501_abstract.pdf Thibalatha, Sivalingam (2015) Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic LB2300 Higher Education
spellingShingle LB2300 Higher Education
Thibalatha, Sivalingam
Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM
description This research examines the influence of responsiveness, reliability and assurance among non-academic staff behaviour in UUM on the outcomes of postgraduate student satisfaction. Few empirical studies have addressed the students satisfaction in UUM but most of the studies thus far only talks about student's satisfaction in general (regardless of undergraduate and postgraduate), thus this research looks into postgraduate student satisfaction (Dependent Variable) and aspects on Non-Academic Staff behaviour in specific. A total of 400 questionnaires was distributed to Postgraduate students in UUM, Sintok. Multiple regressions were applied on 271 completed questionnaires to the hypotheses listed in this research. The study has demonstrated that there exist a connection between non-academic staff behaviour and the level of satisfaction among the postgraduate students. The findings offer support for the value of right behaviour to achieve competitive advantage via upgrading of UUM's current service level.
format Thesis
author Thibalatha, Sivalingam
author_facet Thibalatha, Sivalingam
author_sort Thibalatha, Sivalingam
title Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM
title_short Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM
title_full Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM
title_fullStr Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM
title_full_unstemmed Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM
title_sort factors influencing postgraduate student satisfaction towards non-academic staff behaviour in uum
publishDate 2015
url http://etd.uum.edu.my/4614/
_version_ 1696978266573766656
score 13.211869

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