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Faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di Malaysia

Marketing activities of herbal health products in Malaysia have shown significant growth since the last few decades. The intensifying growth has triggered several questions about the actual potential of marketing to continuously expand despite moderate consumer loyalty on the local health products....

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Main Author: Ari Husaini, Hamdan
Format: Thesis
Language:English
English
Published: 2014
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/4146/1/s813285.pdf
https://etd.uum.edu.my/4146/13/s813285_abstract.pdf
https://etd.uum.edu.my/4146/
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spelling my.uum.etd.41462022-04-10T00:15:44Z https://etd.uum.edu.my/4146/ Faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di Malaysia Ari Husaini, Hamdan HF5415.33 Consumer Behavior. Marketing activities of herbal health products in Malaysia have shown significant growth since the last few decades. The intensifying growth has triggered several questions about the actual potential of marketing to continuously expand despite moderate consumer loyalty on the local health products. The importation of foreign health products into the domestic market and various issues related to local health products marketing activities, seem to be among the key reasons why consumer loyalty on local health products deteriorated. In relation to this, the present study intended to examine the relationship between consumer loyalty with marketing mix (product, price, place of distribution and promotion) and consumer knowledge. The study was conducted in University Utara Malaysia and the respondents were both the academic and administrative staff in three different colleges i.e. COB, COLGIS and CAS. The sample size of this study is 330 samples. This study used SPSS 19.0 to analyze the data. The findings revealed that all five hypotheses were supported and all the independent variables namely product, price, place of distribution and promotion, and consumer knowledge were significantly and positively related to consumer loyalty. The detail of the discussions is provided in the study. 2014-06 Thesis NonPeerReviewed text en https://etd.uum.edu.my/4146/1/s813285.pdf text en https://etd.uum.edu.my/4146/13/s813285_abstract.pdf Ari Husaini, Hamdan (2014) Faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di Malaysia. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Ari Husaini, Hamdan
Faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di Malaysia
description Marketing activities of herbal health products in Malaysia have shown significant growth since the last few decades. The intensifying growth has triggered several questions about the actual potential of marketing to continuously expand despite moderate consumer loyalty on the local health products. The importation of foreign health products into the domestic market and various issues related to local health products marketing activities, seem to be among the key reasons why consumer loyalty on local health products deteriorated. In relation to this, the present study intended to examine the relationship between consumer loyalty with marketing mix (product, price, place of distribution and promotion) and consumer knowledge. The study was conducted in University Utara Malaysia and the respondents were both the academic and administrative staff in three different colleges i.e. COB, COLGIS and CAS. The sample size of this study is 330 samples. This study used SPSS 19.0 to analyze the data. The findings revealed that all five hypotheses were supported and all the independent variables namely product, price, place of distribution and promotion, and consumer knowledge were significantly and positively related to consumer loyalty. The detail of the discussions is provided in the study.
format Thesis
author Ari Husaini, Hamdan
author_facet Ari Husaini, Hamdan
author_sort Ari Husaini, Hamdan
title Faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di Malaysia
title_short Faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di Malaysia
title_full Faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di Malaysia
title_fullStr Faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di Malaysia
title_full_unstemmed Faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di Malaysia
title_sort faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di malaysia
publishDate 2014
url https://etd.uum.edu.my/4146/1/s813285.pdf
https://etd.uum.edu.my/4146/13/s813285_abstract.pdf
https://etd.uum.edu.my/4146/
_version_ 1729706576607969280
score 13.211869

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