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Factors influencing the adoption of mobile banking among Generation Y

The main purpose of this study is to examine what are the most significant factors that influence the intention to adopt Mobile Banking Services by Generation Y. This study was carried out among the respondents of the students at Universiti Utara Malaysia which includes three educational levels. In...

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Main Author: Adilah, Othman
Format: Thesis
Language:English
English
Published: 2014
Subjects:
HG Finance
TK6570 Mobile Communication System.
Online Access:https://etd.uum.edu.my/4083/1/s813282.pdf
https://etd.uum.edu.my/4083/2/s813282_abstract.pdf
https://etd.uum.edu.my/4083/
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spelling my.uum.etd.40832022-04-09T23:13:11Z https://etd.uum.edu.my/4083/ Factors influencing the adoption of mobile banking among Generation Y Adilah, Othman HG Finance TK6570 Mobile Communication System. The main purpose of this study is to examine what are the most significant factors that influence the intention to adopt Mobile Banking Services by Generation Y. This study was carried out among the respondents of the students at Universiti Utara Malaysia which includes three educational levels. In this study, a total of 400 questionnaire forms were distributed to respondents, but only 382 were returned. The variables that have been tested in this study were Perceived Usefulness, Perceive Ease of Use, Awareness, Trust, Perceived Value and Social Norms. The findings of the study revealed that all independent variables have a positive relationship with the dependent variable. Meanwhile, Social Norms have a positive influence towards Mobile Banking Adoption among Generation Y. 2014 Thesis NonPeerReviewed text en https://etd.uum.edu.my/4083/1/s813282.pdf text en https://etd.uum.edu.my/4083/2/s813282_abstract.pdf Adilah, Othman (2014) Factors influencing the adoption of mobile banking among Generation Y. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HG Finance
TK6570 Mobile Communication System.
spellingShingle HG Finance
TK6570 Mobile Communication System.
Adilah, Othman
Factors influencing the adoption of mobile banking among Generation Y
description The main purpose of this study is to examine what are the most significant factors that influence the intention to adopt Mobile Banking Services by Generation Y. This study was carried out among the respondents of the students at Universiti Utara Malaysia which includes three educational levels. In this study, a total of 400 questionnaire forms were distributed to respondents, but only 382 were returned. The variables that have been tested in this study were Perceived Usefulness, Perceive Ease of Use, Awareness, Trust, Perceived Value and Social Norms. The findings of the study revealed that all independent variables have a positive relationship with the dependent variable. Meanwhile, Social Norms have a positive influence towards Mobile Banking Adoption among Generation Y.
format Thesis
author Adilah, Othman
author_facet Adilah, Othman
author_sort Adilah, Othman
title Factors influencing the adoption of mobile banking among Generation Y
title_short Factors influencing the adoption of mobile banking among Generation Y
title_full Factors influencing the adoption of mobile banking among Generation Y
title_fullStr Factors influencing the adoption of mobile banking among Generation Y
title_full_unstemmed Factors influencing the adoption of mobile banking among Generation Y
title_sort factors influencing the adoption of mobile banking among generation y
publishDate 2014
url https://etd.uum.edu.my/4083/1/s813282.pdf
https://etd.uum.edu.my/4083/2/s813282_abstract.pdf
https://etd.uum.edu.my/4083/
_version_ 1729706575418884096
score 13.211869

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