The relationship between students’ attitudes and subjective norm on their intention to use mobile marketing services
This study was carried out to determine the relationships between attitudes, subjective norm on their intention to use mobile marketing. It is quantitative research with the use of random sampling method choose among polytechnic students. The result was analysed by the reliability analysis, factor a...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4080/1/s812387.pdf https://etd.uum.edu.my/4080/2/s812387_abstract.pdf https://etd.uum.edu.my/4080/ |
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