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The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector

The childcare sector in Malaysia has grown tremendously during the past decade due to the growing number of women who join the paid work force. However, childcare owners have been facing poor organisational commitment from the employees, and consequently finding it difficult to retain them for a lon...

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Main Author: Yaty, Sulaiman
Format: Thesis
Language:English
English
Published: 2013
Subjects:
HD58.7 Organizational Behavior.
Online Access:https://etd.uum.edu.my/3792/1/s92332.pdf
https://etd.uum.edu.my/3792/7/s92332.pdf
https://etd.uum.edu.my/3792/
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spelling my.uum.etd.37922022-04-10T02:56:41Z https://etd.uum.edu.my/3792/ The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector Yaty, Sulaiman HD58.7 Organizational Behavior. The childcare sector in Malaysia has grown tremendously during the past decade due to the growing number of women who join the paid work force. However, childcare owners have been facing poor organisational commitment from the employees, and consequently finding it difficult to retain them for a longer period of employment. This study investigated the adoption of the internal market orientation concept that affects the commitment of employees in the childcare sector. Specifically, the objectives of the study are (a) to determine the relationship between internal market orientation and employees' organisational commitment, (b) to determine the relationship between internal market orientation and employee job satisfaction, (c) to determine the relationship between employee job satisfaction and employees' organisational commitment, and (d) to determine the mediating effect of employee job satisfaction on the relationship between internal market orientation and employees' organisational commitment. A stratified sampling procedure was used to select respondents from registered childcare centres in the twelve states in Peninsular Malaysia. The study employed a quantitative approach through a self-administered survey where the structured questions used were developed from prior research and previously tested for validity and reliability. A total of 692 questionnaires were sent out, and 360 usable responses were received, giving a response rate of 52 per cent. The findings revealed that internal market orientation had a significant and positive relationship with employees' organisational commitment, internal market orientation had a significant and positive relationship with employee job satisfaction, and employee job satisfaction had significant and positive relationship with employees' organisational commitment. The findings also revealed that employee job satisfaction only partially mediated the relationship between internal market orientation and employees' organisational commitment. This study concluded with discussions on the theoretical and practical contributions, study limitations and suggestions for future research 2013-07 Thesis NonPeerReviewed text en https://etd.uum.edu.my/3792/1/s92332.pdf text en https://etd.uum.edu.my/3792/7/s92332.pdf Yaty, Sulaiman (2013) The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector. PhD. thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HD58.7 Organizational Behavior.
spellingShingle HD58.7 Organizational Behavior.
Yaty, Sulaiman
The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector
description The childcare sector in Malaysia has grown tremendously during the past decade due to the growing number of women who join the paid work force. However, childcare owners have been facing poor organisational commitment from the employees, and consequently finding it difficult to retain them for a longer period of employment. This study investigated the adoption of the internal market orientation concept that affects the commitment of employees in the childcare sector. Specifically, the objectives of the study are (a) to determine the relationship between internal market orientation and employees' organisational commitment, (b) to determine the relationship between internal market orientation and employee job satisfaction, (c) to determine the relationship between employee job satisfaction and employees' organisational commitment, and (d) to determine the mediating effect of employee job satisfaction on the relationship between internal market orientation and employees' organisational commitment. A stratified sampling procedure was used to select respondents from registered childcare centres in the twelve states in Peninsular Malaysia. The study employed a quantitative approach through a self-administered survey where the structured questions used were developed from prior research and previously tested for validity and reliability. A total of 692 questionnaires were sent out, and 360 usable responses were received, giving a response rate of 52 per cent. The findings revealed that internal market orientation had a significant and positive relationship with employees' organisational commitment, internal market orientation had a significant and positive relationship with employee job satisfaction, and employee job satisfaction had significant and positive relationship with employees' organisational commitment. The findings also revealed that employee job satisfaction only partially mediated the relationship between internal market orientation and employees' organisational commitment. This study concluded with discussions on the theoretical and practical contributions, study limitations and suggestions for future research
format Thesis
author Yaty, Sulaiman
author_facet Yaty, Sulaiman
author_sort Yaty, Sulaiman
title The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector
title_short The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector
title_full The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector
title_fullStr The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector
title_full_unstemmed The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector
title_sort mediating role of employee job satisfaction on the relationship between internal market orientation and employees organizational commitment within the malaysia childcare sector
publishDate 2013
url https://etd.uum.edu.my/3792/1/s92332.pdf
https://etd.uum.edu.my/3792/7/s92332.pdf
https://etd.uum.edu.my/3792/
_version_ 1729706572561514496
score 13.244369

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