Basic, Excitement and Performance Factor of Customer Satisfaction in Malaysian Banks
As customer satisfaction could lead to higher level of loyalty and profitability, many organizations such as banks have strategy level initiatives to assess and manage attributes that lead to higher overall customer satisfaction. The problem is past studies in customer satisfaction research have alw...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Online Access: | https://etd.uum.edu.my/3772/7/91580.pdf https://etd.uum.edu.my/3772/ |
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