Framework for Adoption of Customer Relationship Management System in Hospital
Customer Relationship Management (CRM) systems enable hospitals to provide better quality of services, to improve customers' satisfaction, and to increase their profitability and competitiveness. However, there is little attention and lack of adoption of the CRM systems in private hospitals in...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3361/1/KHALID_ALI_MOHAMMAD_RABABAH.pdf http://etd.uum.edu.my/3361/3/KHALID_ALI_MOHAMMAD_RABABAH.pdf http://etd.uum.edu.my/3361/ http://sierra.uum.edu.my/record=b1242552~S1 |
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