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A Study on the Factors Influencing the Intention of Blog Usage: A Case of UUM Postgraduate Students

Nowadays, there has been a dramatic proliferation in the number of blogs and several social networks; however, little is published about what factor (s) motivates universities students to participate in blog activities. The remarkable growth and use of a social networking website such as "Face...

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Main Author: Attia, Abdelmeneim T. A.
Format: Thesis
Language:English
English
Published: 2011
Subjects:
T Technology (General)
LB2300 Higher Education
Online Access:https://etd.uum.edu.my/2916/1/Abdelmeneim_T._A._Attia.pdf
https://etd.uum.edu.my/2916/2/1.Abdelmeneim_T._A._Attia.pdf
https://etd.uum.edu.my/2916/
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spelling my.uum.etd.29162022-04-12T23:39:45Z https://etd.uum.edu.my/2916/ A Study on the Factors Influencing the Intention of Blog Usage: A Case of UUM Postgraduate Students Attia, Abdelmeneim T. A. T Technology (General) LB2300 Higher Education Nowadays, there has been a dramatic proliferation in the number of blogs and several social networks; however, little is published about what factor (s) motivates universities students to participate in blog activities. The remarkable growth and use of a social networking website such as "Facebook", "Hi5", and "Friendster" among UUM international postgraduate students is more challenging for a researcher to investigate the extent to which a new media channel affects people’s lives, relationships, and wellbeing, how and why it is used, and who is using it. Based on the Theory of Reasoned Action (TRA), a model was developed relating technology acceptance (TAM) and social influences. a combination of convenience and purposive sampling was used to collect the data from UUM Postgraduate students that used different blogs and Facebook regularly. A survey of 112 of UUM postgraduate students found strong support for the model. One of the major finding of this research illustrated that perceived usefulness, ease of use and social norms were positively related to attitude toward blogging and accounted for a higher variance. On the other hand, perceived enjoyment and attitude toward blogging did not significantly influence UUM postgraduate students’ intention to continue to use Facebook as their favorite blogging site. 2011 Thesis NonPeerReviewed text en https://etd.uum.edu.my/2916/1/Abdelmeneim_T._A._Attia.pdf text en https://etd.uum.edu.my/2916/2/1.Abdelmeneim_T._A._Attia.pdf Attia, Abdelmeneim T. A. (2011) A Study on the Factors Influencing the Intention of Blog Usage: A Case of UUM Postgraduate Students. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic T Technology (General)
LB2300 Higher Education
spellingShingle T Technology (General)
LB2300 Higher Education
Attia, Abdelmeneim T. A.
A Study on the Factors Influencing the Intention of Blog Usage: A Case of UUM Postgraduate Students
description Nowadays, there has been a dramatic proliferation in the number of blogs and several social networks; however, little is published about what factor (s) motivates universities students to participate in blog activities. The remarkable growth and use of a social networking website such as "Facebook", "Hi5", and "Friendster" among UUM international postgraduate students is more challenging for a researcher to investigate the extent to which a new media channel affects people’s lives, relationships, and wellbeing, how and why it is used, and who is using it. Based on the Theory of Reasoned Action (TRA), a model was developed relating technology acceptance (TAM) and social influences. a combination of convenience and purposive sampling was used to collect the data from UUM Postgraduate students that used different blogs and Facebook regularly. A survey of 112 of UUM postgraduate students found strong support for the model. One of the major finding of this research illustrated that perceived usefulness, ease of use and social norms were positively related to attitude toward blogging and accounted for a higher variance. On the other hand, perceived enjoyment and attitude toward blogging did not significantly influence UUM postgraduate students’ intention to continue to use Facebook as their favorite blogging site.
format Thesis
author Attia, Abdelmeneim T. A.
author_facet Attia, Abdelmeneim T. A.
author_sort Attia, Abdelmeneim T. A.
title A Study on the Factors Influencing the Intention of Blog Usage: A Case of UUM Postgraduate Students
title_short A Study on the Factors Influencing the Intention of Blog Usage: A Case of UUM Postgraduate Students
title_full A Study on the Factors Influencing the Intention of Blog Usage: A Case of UUM Postgraduate Students
title_fullStr A Study on the Factors Influencing the Intention of Blog Usage: A Case of UUM Postgraduate Students
title_full_unstemmed A Study on the Factors Influencing the Intention of Blog Usage: A Case of UUM Postgraduate Students
title_sort study on the factors influencing the intention of blog usage: a case of uum postgraduate students
publishDate 2011
url https://etd.uum.edu.my/2916/1/Abdelmeneim_T._A._Attia.pdf
https://etd.uum.edu.my/2916/2/1.Abdelmeneim_T._A._Attia.pdf
https://etd.uum.edu.my/2916/
_version_ 1731228123945500672
score 13.211869

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