Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC)

This study aimed to investigate customer demographic relationship between customer perceptions and customer behavior through service marketing mix (7P's). This study was also conducted based on theories of perception and behavior of customers that have been formed as a result of previous studie...

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Main Author: Zulkarnian, Ahmad
Format: Thesis
Language:English
English
Published: 2011
Subjects:
Online Access:http://etd.uum.edu.my/2491/1/Zulkarnian_Ahmad.pdf
http://etd.uum.edu.my/2491/2/1.Zulkarnian_Ahmad.pdf
http://etd.uum.edu.my/2491/
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spelling my.uum.etd.24912016-04-24T02:08:59Z http://etd.uum.edu.my/2491/ Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC) Zulkarnian, Ahmad HF5415.33 Consumer Behavior. This study aimed to investigate customer demographic relationship between customer perceptions and customer behavior through service marketing mix (7P's). This study was also conducted based on theories of perception and behavior of customers that have been formed as a result of previous studies. This study uses quantitative methods involving 400 customers who have enjoyed the RFC products. A simple random sampling group data was statistically delineated through frequency, percentage, mean, standard deviation, t-test, f-test and chi-square test. The main finding of the study examines how the differences of demographic have differences in customer behavior and customer perception. At the end, the result show that the some demographic have relationship among behavior and perception. 2011 Thesis NonPeerReviewed application/pdf en http://etd.uum.edu.my/2491/1/Zulkarnian_Ahmad.pdf application/pdf en http://etd.uum.edu.my/2491/2/1.Zulkarnian_Ahmad.pdf Zulkarnian, Ahmad (2011) Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC). Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Zulkarnian, Ahmad
Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC)
description This study aimed to investigate customer demographic relationship between customer perceptions and customer behavior through service marketing mix (7P's). This study was also conducted based on theories of perception and behavior of customers that have been formed as a result of previous studies. This study uses quantitative methods involving 400 customers who have enjoyed the RFC products. A simple random sampling group data was statistically delineated through frequency, percentage, mean, standard deviation, t-test, f-test and chi-square test. The main finding of the study examines how the differences of demographic have differences in customer behavior and customer perception. At the end, the result show that the some demographic have relationship among behavior and perception.
format Thesis
author Zulkarnian, Ahmad
author_facet Zulkarnian, Ahmad
author_sort Zulkarnian, Ahmad
title Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC)
title_short Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC)
title_full Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC)
title_fullStr Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC)
title_full_unstemmed Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC)
title_sort customer perception and behaviors of fast food restaurants: a case study of radix fried chicken sdn. bhd. (rfc)
publishDate 2011
url http://etd.uum.edu.my/2491/1/Zulkarnian_Ahmad.pdf
http://etd.uum.edu.my/2491/2/1.Zulkarnian_Ahmad.pdf
http://etd.uum.edu.my/2491/
_version_ 1644276706800828416
score 13.211869