Hubungan Strategi Campuran Pemasaran dalam Perusahaan Kecil dan Sederhana (PKS) dengan Kepuasan Pengguna: Sektor Perkilangan (Produk Makanan dan Minuman)
This study is carried out to investigate the relationship between marketing mix strategy of small medium enterprise (SME) business and consumer satisfaction. The study is focusing on food and beverages products. The outcomes of this research are essential to readers in order to understand the dimen...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/1746/1/IDA_NADIA_HAMIDON.pdf http://etd.uum.edu.my/1746/2/1.IDA_NADIA_HAMIDON.pdf http://etd.uum.edu.my/1746/ |
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