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A Study on Internet Banking Adoption among Bank Customers

The online banking environment has grown tremendously over the past several years and will continue to grow as financial institutions continue to strive to allow customers to complete money transfers, pay bills and access critical information online. At the same time,online banking has been plagued...

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Main Author: Mohd Najmie, Haji Osman
Format: Thesis
Language:English
English
Published: 2009
Subjects:
HG Finance
Online Access:http://etd.uum.edu.my/1687/1/MOHD_NAJMIE_BIN_HAJU_OSMAN.pdf
http://etd.uum.edu.my/1687/2/1.MOHD_NAJMIE_BIN_HAJU_OSMAN.pdf
http://etd.uum.edu.my/1687/
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spelling my.uum.etd.16872013-07-24T12:12:48Z http://etd.uum.edu.my/1687/ A Study on Internet Banking Adoption among Bank Customers Mohd Najmie, Haji Osman HG Finance The online banking environment has grown tremendously over the past several years and will continue to grow as financial institutions continue to strive to allow customers to complete money transfers, pay bills and access critical information online. At the same time,online banking has been plagued by internet criminals and fraudsters attempting to steal customer information . The primary purpose of this study is to identify factors that induced consumers to adopt the internet banking services. A total of 160 respondents are involved in this study. The effects of attitude towards certain behaviors, subjective norm and perceived behavioral control variables on the intention to use online financial services were examined as well as demographic variables. The conceptual framework underlying the study was based combination of different scholar that is relevant internet banking adoption. The findings based on five different independent variables (Banking Needs, Costs Saved, Risk and Privacy, Features Availability and Convenience)showed that all these variables influenced consumers’ internet banking adoption. It is essential for banks to facilitate encouragement and restrict impediment factors. The results suggest that in addition to the direct “push” from banks (in respect of the encouragement factors), indirect persuasion should also be carried out as a “pull” mechanism (in respect of the impediment factors) to induce consumers participating in the internet banking services. 2009 Thesis NonPeerReviewed application/pdf en http://etd.uum.edu.my/1687/1/MOHD_NAJMIE_BIN_HAJU_OSMAN.pdf application/pdf en http://etd.uum.edu.my/1687/2/1.MOHD_NAJMIE_BIN_HAJU_OSMAN.pdf Mohd Najmie, Haji Osman (2009) A Study on Internet Banking Adoption among Bank Customers. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HG Finance
spellingShingle HG Finance
Mohd Najmie, Haji Osman
A Study on Internet Banking Adoption among Bank Customers
description The online banking environment has grown tremendously over the past several years and will continue to grow as financial institutions continue to strive to allow customers to complete money transfers, pay bills and access critical information online. At the same time,online banking has been plagued by internet criminals and fraudsters attempting to steal customer information . The primary purpose of this study is to identify factors that induced consumers to adopt the internet banking services. A total of 160 respondents are involved in this study. The effects of attitude towards certain behaviors, subjective norm and perceived behavioral control variables on the intention to use online financial services were examined as well as demographic variables. The conceptual framework underlying the study was based combination of different scholar that is relevant internet banking adoption. The findings based on five different independent variables (Banking Needs, Costs Saved, Risk and Privacy, Features Availability and Convenience)showed that all these variables influenced consumers’ internet banking adoption. It is essential for banks to facilitate encouragement and restrict impediment factors. The results suggest that in addition to the direct “push” from banks (in respect of the encouragement factors), indirect persuasion should also be carried out as a “pull” mechanism (in respect of the impediment factors) to induce consumers participating in the internet banking services.
format Thesis
author Mohd Najmie, Haji Osman
author_facet Mohd Najmie, Haji Osman
author_sort Mohd Najmie, Haji Osman
title A Study on Internet Banking Adoption among Bank Customers
title_short A Study on Internet Banking Adoption among Bank Customers
title_full A Study on Internet Banking Adoption among Bank Customers
title_fullStr A Study on Internet Banking Adoption among Bank Customers
title_full_unstemmed A Study on Internet Banking Adoption among Bank Customers
title_sort study on internet banking adoption among bank customers
publishDate 2009
url http://etd.uum.edu.my/1687/1/MOHD_NAJMIE_BIN_HAJU_OSMAN.pdf
http://etd.uum.edu.my/1687/2/1.MOHD_NAJMIE_BIN_HAJU_OSMAN.pdf
http://etd.uum.edu.my/1687/
_version_ 1644276497937072128
score 13.211869

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