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The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket

In these days most supermarkets acknowledge the importance of SMS marketing and web in reaching and interacting with their customers. However, there is much discussion regarding the effectiveness when it comes to SMS marketing. This study helped the customers and sellers and willing to accept, readi...

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Main Author: al-Jawazneh, Fadi Yassin Salem
Format: Thesis
Language:English
English
Published: 2009
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/1653/1/Fadi_Yassin_Salem_Al-Jawazneh.pdf
https://etd.uum.edu.my/1653/2/1.Fadi_Yassin_Salem_Al-Jawazneh.pdf
https://etd.uum.edu.my/1653/
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spelling my.uum.etd.16532022-04-21T03:51:51Z https://etd.uum.edu.my/1653/ The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket al-Jawazneh, Fadi Yassin Salem HF5415.33 Consumer Behavior. In these days most supermarkets acknowledge the importance of SMS marketing and web in reaching and interacting with their customers. However, there is much discussion regarding the effectiveness when it comes to SMS marketing. This study helped the customers and sellers and willing to accept, reading and using SMS messages: effective is SMS marketing compared to traditional marketing communications. The goal of this study is to investigate the effectiveness of SMS promotion compared to traditional ways in marketing for different aspects and on the other hand, to develop prototype by using web and SMS technology to apply this system and extent consumers are willing to accept commercial messages on their mobile phone, since the effectiveness of SMS marketing highly depends on this willing. The results of this research indicate that the use of the web and SMS for the benefit of the seller and the buyer in all aspects instead using traditional ways in promotion. 2009-05 Thesis NonPeerReviewed text en https://etd.uum.edu.my/1653/1/Fadi_Yassin_Salem_Al-Jawazneh.pdf text en https://etd.uum.edu.my/1653/2/1.Fadi_Yassin_Salem_Al-Jawazneh.pdf al-Jawazneh, Fadi Yassin Salem (2009) The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
al-Jawazneh, Fadi Yassin Salem
The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket
description In these days most supermarkets acknowledge the importance of SMS marketing and web in reaching and interacting with their customers. However, there is much discussion regarding the effectiveness when it comes to SMS marketing. This study helped the customers and sellers and willing to accept, reading and using SMS messages: effective is SMS marketing compared to traditional marketing communications. The goal of this study is to investigate the effectiveness of SMS promotion compared to traditional ways in marketing for different aspects and on the other hand, to develop prototype by using web and SMS technology to apply this system and extent consumers are willing to accept commercial messages on their mobile phone, since the effectiveness of SMS marketing highly depends on this willing. The results of this research indicate that the use of the web and SMS for the benefit of the seller and the buyer in all aspects instead using traditional ways in promotion.
format Thesis
author al-Jawazneh, Fadi Yassin Salem
author_facet al-Jawazneh, Fadi Yassin Salem
author_sort al-Jawazneh, Fadi Yassin Salem
title The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket
title_short The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket
title_full The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket
title_fullStr The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket
title_full_unstemmed The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket
title_sort effectiveness of using e-marketing to promote product on sale for supermarket
publishDate 2009
url https://etd.uum.edu.my/1653/1/Fadi_Yassin_Salem_Al-Jawazneh.pdf
https://etd.uum.edu.my/1653/2/1.Fadi_Yassin_Salem_Al-Jawazneh.pdf
https://etd.uum.edu.my/1653/
_version_ 1731228097908310016
score 13.211869

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