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An Institutional Based Customer Relationship Management (IBCRM): A Case Study of University Utara Malaysia.

The general trend in institution of higher learning is to treat the students as their customers and guarantee maximum customer satisfaction as being properly observed in the ideal business environment. Previous studies also revealed the need for all institutions of higher learning to embrace the use...

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Main Author: Sulaiman, Waleed Khalid
Format: Thesis
Language:English
English
Published: 2009
Subjects:
TK5015.888 Web sites
Online Access:http://etd.uum.edu.my/1610/1/Waleed_Khalid_Sulaiman.pdf
http://etd.uum.edu.my/1610/2/1.Waleed_Khalid_Sulaiman.pdf
http://etd.uum.edu.my/1610/
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spelling my.uum.etd.16102013-07-24T12:12:31Z http://etd.uum.edu.my/1610/ An Institutional Based Customer Relationship Management (IBCRM): A Case Study of University Utara Malaysia. Sulaiman, Waleed Khalid TK5015.888 Web sites The general trend in institution of higher learning is to treat the students as their customers and guarantee maximum customer satisfaction as being properly observed in the ideal business environment. Previous studies also revealed the need for all institutions of higher learning to embrace the use of Customer Relationship Management (CRM) solutions that can be used to monitor relationship with student right from the time of enrollment to the alumnus stage. This study is aimed at conducting an exploratory study using quantitative approach to determine the factors responsible for the selection of CRM solution in UUM by proposing an institutional based CRM model. An institutional-based prototype will be developed and usability of the prototype will be evaluated qualitatively. 2009 Thesis NonPeerReviewed application/pdf en http://etd.uum.edu.my/1610/1/Waleed_Khalid_Sulaiman.pdf application/pdf en http://etd.uum.edu.my/1610/2/1.Waleed_Khalid_Sulaiman.pdf Sulaiman, Waleed Khalid (2009) An Institutional Based Customer Relationship Management (IBCRM): A Case Study of University Utara Malaysia. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic TK5015.888 Web sites
spellingShingle TK5015.888 Web sites
Sulaiman, Waleed Khalid
An Institutional Based Customer Relationship Management (IBCRM): A Case Study of University Utara Malaysia.
description The general trend in institution of higher learning is to treat the students as their customers and guarantee maximum customer satisfaction as being properly observed in the ideal business environment. Previous studies also revealed the need for all institutions of higher learning to embrace the use of Customer Relationship Management (CRM) solutions that can be used to monitor relationship with student right from the time of enrollment to the alumnus stage. This study is aimed at conducting an exploratory study using quantitative approach to determine the factors responsible for the selection of CRM solution in UUM by proposing an institutional based CRM model. An institutional-based prototype will be developed and usability of the prototype will be evaluated qualitatively.
format Thesis
author Sulaiman, Waleed Khalid
author_facet Sulaiman, Waleed Khalid
author_sort Sulaiman, Waleed Khalid
title An Institutional Based Customer Relationship Management (IBCRM): A Case Study of University Utara Malaysia.
title_short An Institutional Based Customer Relationship Management (IBCRM): A Case Study of University Utara Malaysia.
title_full An Institutional Based Customer Relationship Management (IBCRM): A Case Study of University Utara Malaysia.
title_fullStr An Institutional Based Customer Relationship Management (IBCRM): A Case Study of University Utara Malaysia.
title_full_unstemmed An Institutional Based Customer Relationship Management (IBCRM): A Case Study of University Utara Malaysia.
title_sort institutional based customer relationship management (ibcrm): a case study of university utara malaysia.
publishDate 2009
url http://etd.uum.edu.my/1610/1/Waleed_Khalid_Sulaiman.pdf
http://etd.uum.edu.my/1610/2/1.Waleed_Khalid_Sulaiman.pdf
http://etd.uum.edu.my/1610/
_version_ 1644276481433534464
score 13.211869

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