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A Strategic Analysis on Internet Banking : A Malaysian Case

The vast technological advancement in the field of telecommunications and information technology had contributed significantly in evolution of distribution channels for banking products and services in Malaysia. In recent years, since the granting of approval by the Central Bank of Malaysia for loc...

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Main Author: Lee, Hui Chi
Format: Thesis
Language:English
English
Published: 2004
Subjects:
HG Finance
Online Access:https://etd.uum.edu.my/1294/1/LEE_HUI_CHI.pdf
https://etd.uum.edu.my/1294/2/1.LEE_HUI_CHI.pdf
https://etd.uum.edu.my/1294/
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spelling my.uum.etd.12942023-09-07T00:48:40Z https://etd.uum.edu.my/1294/ A Strategic Analysis on Internet Banking : A Malaysian Case Lee, Hui Chi HG Finance The vast technological advancement in the field of telecommunications and information technology had contributed significantly in evolution of distribution channels for banking products and services in Malaysia. In recent years, since the granting of approval by the Central Bank of Malaysia for locally owned commercial banks to offer Internet banking services on June 1, 2000, this mode delivery channel appears to be current trend in the electronic revolution that is fast developing in the Malaysia banking sector. In this study, SWOT analysis is applied on Internet banking in Malaysia to assess is strengths and weaknesses, vis-a-vis its external opportunities and threats. This analysis forms the starting point of evolving and Internet banking marketing strategy plan as it provides the basic for defining which key issues will need to managed in order to develop and effective banking marketing plan for the future. This study also include a target market analysis, as well as the design of a marketing mix that is able to support the marketing strategy plan for Internet banking in Malaysia. 2004 Thesis NonPeerReviewed text en https://etd.uum.edu.my/1294/1/LEE_HUI_CHI.pdf text en https://etd.uum.edu.my/1294/2/1.LEE_HUI_CHI.pdf Lee, Hui Chi (2004) A Strategic Analysis on Internet Banking : A Malaysian Case. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HG Finance
spellingShingle HG Finance
Lee, Hui Chi
A Strategic Analysis on Internet Banking : A Malaysian Case
description The vast technological advancement in the field of telecommunications and information technology had contributed significantly in evolution of distribution channels for banking products and services in Malaysia. In recent years, since the granting of approval by the Central Bank of Malaysia for locally owned commercial banks to offer Internet banking services on June 1, 2000, this mode delivery channel appears to be current trend in the electronic revolution that is fast developing in the Malaysia banking sector. In this study, SWOT analysis is applied on Internet banking in Malaysia to assess is strengths and weaknesses, vis-a-vis its external opportunities and threats. This analysis forms the starting point of evolving and Internet banking marketing strategy plan as it provides the basic for defining which key issues will need to managed in order to develop and effective banking marketing plan for the future. This study also include a target market analysis, as well as the design of a marketing mix that is able to support the marketing strategy plan for Internet banking in Malaysia.
format Thesis
author Lee, Hui Chi
author_facet Lee, Hui Chi
author_sort Lee, Hui Chi
title A Strategic Analysis on Internet Banking : A Malaysian Case
title_short A Strategic Analysis on Internet Banking : A Malaysian Case
title_full A Strategic Analysis on Internet Banking : A Malaysian Case
title_fullStr A Strategic Analysis on Internet Banking : A Malaysian Case
title_full_unstemmed A Strategic Analysis on Internet Banking : A Malaysian Case
title_sort strategic analysis on internet banking : a malaysian case
publishDate 2004
url https://etd.uum.edu.my/1294/1/LEE_HUI_CHI.pdf
https://etd.uum.edu.my/1294/2/1.LEE_HUI_CHI.pdf
https://etd.uum.edu.my/1294/
_version_ 1778165010817613824
score 13.211869

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