Rekabentuk Mesej dan Keberkesanan Pengiklanan TV
In general, the objective of this study is to examine the perception of consumer, specifically, UUM lecturers’ in characteristics of advertisement message and media towards the effectiveness of TV advertising. The specific objectives of this study are to identify, whether strategy of meaningful mess...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2004
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/1195/1/HASLIDA_BT._ISMAIL.pdf http://etd.uum.edu.my/1195/2/1.HASLIDA_BT._ISMAIL.pdf http://etd.uum.edu.my/1195/ |
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