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Exploring customer intention to purchase run-flat tyres in Klang Valley, Malaysia: mediating role of perceived quality

Run-flat tyres (RFT) enable vehicles to drive at a normal speed up to a maximum speed of 80 kilometres per hour over a distance of 150 kilometres on the road. However, the number of RFTs demand is declining due to complaints about the frequency of tyre replacement and warranty of handling. Somehow,...

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Main Author: Gopidevanath, Devarajan
Format: Thesis
Language:English
English
English
Published: 2024
Subjects:
HE Transportation and Communications
Online Access:https://etd.uum.edu.my/11541/1/depositpermission.pdf
https://etd.uum.edu.my/11541/2/s901356_01.pdf
https://etd.uum.edu.my/11541/3/s901356_02.pdf
https://etd.uum.edu.my/11541/
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spelling my.uum.etd.115412025-02-03T08:10:07Z https://etd.uum.edu.my/11541/ Exploring customer intention to purchase run-flat tyres in Klang Valley, Malaysia: mediating role of perceived quality Gopidevanath, Devarajan HE Transportation and Communications Run-flat tyres (RFT) enable vehicles to drive at a normal speed up to a maximum speed of 80 kilometres per hour over a distance of 150 kilometres on the road. However, the number of RFTs demand is declining due to complaints about the frequency of tyre replacement and warranty of handling. Somehow, certain RFTs produced by the tyre manufacturer do not meet the quality or performance expectations of the product. This study examines the relationship between customers' attitude towards RFT, subjective norm, and perceived behavioural control on customers' intention to purchase RFT, as well as the mediating influence of perceived quality on these relationships. Data were gathered from 289 tyre customers in the passenger car tyre replacement market in Klang Valley, Malaysia. This study applied the purposive sampling method which being analysed using partial least squares structural equation modelling (PLS-SEM) via SmartPLS 4.0. The results revealed that customer attitude towards RFT, subjective norm, perceived behavioural control, and perceived quality of RFT have a positive influence on customer intention to purchase RFT in the passenger car tyre replacement market. Further tests showed that perceived quality of RFT partially mediates these relationships. Moreover, perceived behavioural control was the strongest predictor of customers' intention to purchase RFT, followed by perceived quality of RFT. Tyre manufacturers should implement effective strategies to improve the quality and performance of RFT tyres by considering safety and promoting fuel economy. This study theoretically contributed to the extended model of the Theory of Planned Behaviour (TPB) as underpinning theory and examined from the perspective of tyre customers in the passenger car tyre replacement market in a developing country. Accordingly, all hypothesized relationships were supported with perceived quality playing a vital role as a mediator in these relationships 2024 Thesis NonPeerReviewed text en https://etd.uum.edu.my/11541/1/depositpermission.pdf text en https://etd.uum.edu.my/11541/2/s901356_01.pdf text en https://etd.uum.edu.my/11541/3/s901356_02.pdf Gopidevanath, Devarajan (2024) Exploring customer intention to purchase run-flat tyres in Klang Valley, Malaysia: mediating role of perceived quality. Doctoral thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Gopidevanath, Devarajan
Exploring customer intention to purchase run-flat tyres in Klang Valley, Malaysia: mediating role of perceived quality
description Run-flat tyres (RFT) enable vehicles to drive at a normal speed up to a maximum speed of 80 kilometres per hour over a distance of 150 kilometres on the road. However, the number of RFTs demand is declining due to complaints about the frequency of tyre replacement and warranty of handling. Somehow, certain RFTs produced by the tyre manufacturer do not meet the quality or performance expectations of the product. This study examines the relationship between customers' attitude towards RFT, subjective norm, and perceived behavioural control on customers' intention to purchase RFT, as well as the mediating influence of perceived quality on these relationships. Data were gathered from 289 tyre customers in the passenger car tyre replacement market in Klang Valley, Malaysia. This study applied the purposive sampling method which being analysed using partial least squares structural equation modelling (PLS-SEM) via SmartPLS 4.0. The results revealed that customer attitude towards RFT, subjective norm, perceived behavioural control, and perceived quality of RFT have a positive influence on customer intention to purchase RFT in the passenger car tyre replacement market. Further tests showed that perceived quality of RFT partially mediates these relationships. Moreover, perceived behavioural control was the strongest predictor of customers' intention to purchase RFT, followed by perceived quality of RFT. Tyre manufacturers should implement effective strategies to improve the quality and performance of RFT tyres by considering safety and promoting fuel economy. This study theoretically contributed to the extended model of the Theory of Planned Behaviour (TPB) as underpinning theory and examined from the perspective of tyre customers in the passenger car tyre replacement market in a developing country. Accordingly, all hypothesized relationships were supported with perceived quality playing a vital role as a mediator in these relationships
format Thesis
author Gopidevanath, Devarajan
author_facet Gopidevanath, Devarajan
author_sort Gopidevanath, Devarajan
title Exploring customer intention to purchase run-flat tyres in Klang Valley, Malaysia: mediating role of perceived quality
title_short Exploring customer intention to purchase run-flat tyres in Klang Valley, Malaysia: mediating role of perceived quality
title_full Exploring customer intention to purchase run-flat tyres in Klang Valley, Malaysia: mediating role of perceived quality
title_fullStr Exploring customer intention to purchase run-flat tyres in Klang Valley, Malaysia: mediating role of perceived quality
title_full_unstemmed Exploring customer intention to purchase run-flat tyres in Klang Valley, Malaysia: mediating role of perceived quality
title_sort exploring customer intention to purchase run-flat tyres in klang valley, malaysia: mediating role of perceived quality
publishDate 2024
url https://etd.uum.edu.my/11541/1/depositpermission.pdf
https://etd.uum.edu.my/11541/2/s901356_01.pdf
https://etd.uum.edu.my/11541/3/s901356_02.pdf
https://etd.uum.edu.my/11541/
_version_ 1823095819726749696
score 13.239859

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