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The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila

The halal industry is increasing globally due to the increasing population of Muslims. However, in countries with minority Muslim populations, such as the Philippines, the halal industry is still in its early stages. The aim of this study is to investigate the purchase decisions of Muslim consumers...

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Main Author: Johaira, Macarambon
Format: Thesis
Language:English
English
Published: 2024
Subjects:
BP174 The practice of Islam
Online Access:https://etd.uum.edu.my/11269/1/depositpermission.pdf
https://etd.uum.edu.my/11269/2/s831591_01.pdf
https://etd.uum.edu.my/11269/
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spelling my.uum.etd.112692024-08-29T04:25:19Z https://etd.uum.edu.my/11269/ The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila Johaira, Macarambon BP174 The practice of Islam The halal industry is increasing globally due to the increasing population of Muslims. However, in countries with minority Muslim populations, such as the Philippines, the halal industry is still in its early stages. The aim of this study is to investigate the purchase decisions of Muslim consumers in Metro Manila, Philippines, in relation to their halal awareness, religiosity and halal certification. The proposed underpinning theory is the Buyer's Decision Process Theory, which indicates that consumer purchase decisions go through five stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Consumer's awareness and religiosity are needs that are continuously researched and evaluated before, during, and after the purchase. A quantitative method was employed with the use of a survey questionnaire. The collected data was analyzed using the International Business Machines (IBM) Statistical Package for Social Science (SPSS) statistical software. The sample data of 384 was determined using the Krejcie & Morgan table. The results indicate that Muslims in Metro Manila halal awareness have strong relationships with purchase decisions on halal food, and religiosity and halal certification have a moderate relationship with purchase decisions on halal food. Findings show that the higher halal awareness, religiosity, and halal certification, the higher the purchase decisions on halal food among Muslims in Metro Manila. This study can contribute to the understanding of Muslim consumers and the Muslim religious sector. It can also assist food manufacturers in creating halal food and the government in crafting policies for the development of halal commerce and the halal ecosystem in the Philippines. 2024 Thesis NonPeerReviewed text en https://etd.uum.edu.my/11269/1/depositpermission.pdf text en https://etd.uum.edu.my/11269/2/s831591_01.pdf Johaira, Macarambon (2024) The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic BP174 The practice of Islam
spellingShingle BP174 The practice of Islam
Johaira, Macarambon
The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
description The halal industry is increasing globally due to the increasing population of Muslims. However, in countries with minority Muslim populations, such as the Philippines, the halal industry is still in its early stages. The aim of this study is to investigate the purchase decisions of Muslim consumers in Metro Manila, Philippines, in relation to their halal awareness, religiosity and halal certification. The proposed underpinning theory is the Buyer's Decision Process Theory, which indicates that consumer purchase decisions go through five stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Consumer's awareness and religiosity are needs that are continuously researched and evaluated before, during, and after the purchase. A quantitative method was employed with the use of a survey questionnaire. The collected data was analyzed using the International Business Machines (IBM) Statistical Package for Social Science (SPSS) statistical software. The sample data of 384 was determined using the Krejcie & Morgan table. The results indicate that Muslims in Metro Manila halal awareness have strong relationships with purchase decisions on halal food, and religiosity and halal certification have a moderate relationship with purchase decisions on halal food. Findings show that the higher halal awareness, religiosity, and halal certification, the higher the purchase decisions on halal food among Muslims in Metro Manila. This study can contribute to the understanding of Muslim consumers and the Muslim religious sector. It can also assist food manufacturers in creating halal food and the government in crafting policies for the development of halal commerce and the halal ecosystem in the Philippines.
format Thesis
author Johaira, Macarambon
author_facet Johaira, Macarambon
author_sort Johaira, Macarambon
title The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
title_short The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
title_full The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
title_fullStr The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
title_full_unstemmed The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
title_sort relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in metro manila
publishDate 2024
url https://etd.uum.edu.my/11269/1/depositpermission.pdf
https://etd.uum.edu.my/11269/2/s831591_01.pdf
https://etd.uum.edu.my/11269/
_version_ 1809149130715430912
score 13.211869

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