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The relationship between media sustainability coverage, community sustainability awarness, and corporate social responsibility (CSR) adoption by Dubai business firms

The expectations regarding the adoption of corporate social responsibility (CSR) have not being fully meet by the business sector in Dubai, United Arab Emirates (UAE). This reflects the limited role of the sector in the country’s overall sustainable development. There is a noticeable lack of literat...

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Main Author: Eltom, Abubaker Musa Abduelqader
Format: Thesis
Language:English
English
English
Published: 2023
Subjects:
HD2709-2930.7 Corporations
Online Access:https://etd.uum.edu.my/11060/1/Depositpermission-Embargo6month_s903752.pdf
https://etd.uum.edu.my/11060/2/s903752_01.pdf
https://etd.uum.edu.my/11060/3/s903752_02.pdf
https://etd.uum.edu.my/11060/
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spelling my.uum.etd.110602024-03-20T00:02:17Z https://etd.uum.edu.my/11060/ The relationship between media sustainability coverage, community sustainability awarness, and corporate social responsibility (CSR) adoption by Dubai business firms Eltom, Abubaker Musa Abduelqader HD2709-2930.7 Corporations The expectations regarding the adoption of corporate social responsibility (CSR) have not being fully meet by the business sector in Dubai, United Arab Emirates (UAE). This reflects the limited role of the sector in the country’s overall sustainable development. There is a noticeable lack of literature on this topic in the context of the Arab region, especially in the UAE and Dubai. Therefore, this study examines the relationship between sustainability-related media coverage, community awareness of sustainability, and CSR adoption by business firms in Dubai. It employs a mixedmethod approach, combining quantitative analysis through a questionnaire with qualitative insights gathered from semi-structured interviews. This study concludes that there is indeed a relationship between the level of CSR practices and strategies implemented by companies and the extent of media coverage on sustainability issues. It also highlights the impact of media coverage regarding sustainability topics on the community's awareness regarding sustainability. Moreover, the study finds that the level of community awareness of sustainability mediates the relationship between media sustainability coverage and firm’s adoption of CSR. This study offers both theoretical and practical contributions. On a theoretical level, its aim is to construct a conceptual framework to guide business firms in implementing CSR. From a practical standpoint, it prompts officials to reassess their approach to sustainability-related media coverage and advocate for community education on sustainability as a behaviour influenced by various stakeholders. These behaviours, in turn, affect a firm's decisions and practices related to CSR. Several areas for future research are worth exploring. For instance, future studies could investigate changes that influence the media coverage of sustainability themes and community awareness as independent variables, rather than mediators. Additionally, further research could delve into other variables within stakeholder theory that impact the adoption of social responsibility by the business sector in Dubai. 2023 Thesis NonPeerReviewed text en https://etd.uum.edu.my/11060/1/Depositpermission-Embargo6month_s903752.pdf text en https://etd.uum.edu.my/11060/2/s903752_01.pdf text en https://etd.uum.edu.my/11060/3/s903752_02.pdf Eltom, Abubaker Musa Abduelqader (2023) The relationship between media sustainability coverage, community sustainability awarness, and corporate social responsibility (CSR) adoption by Dubai business firms. Doctoral thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic HD2709-2930.7 Corporations
spellingShingle HD2709-2930.7 Corporations
Eltom, Abubaker Musa Abduelqader
The relationship between media sustainability coverage, community sustainability awarness, and corporate social responsibility (CSR) adoption by Dubai business firms
description The expectations regarding the adoption of corporate social responsibility (CSR) have not being fully meet by the business sector in Dubai, United Arab Emirates (UAE). This reflects the limited role of the sector in the country’s overall sustainable development. There is a noticeable lack of literature on this topic in the context of the Arab region, especially in the UAE and Dubai. Therefore, this study examines the relationship between sustainability-related media coverage, community awareness of sustainability, and CSR adoption by business firms in Dubai. It employs a mixedmethod approach, combining quantitative analysis through a questionnaire with qualitative insights gathered from semi-structured interviews. This study concludes that there is indeed a relationship between the level of CSR practices and strategies implemented by companies and the extent of media coverage on sustainability issues. It also highlights the impact of media coverage regarding sustainability topics on the community's awareness regarding sustainability. Moreover, the study finds that the level of community awareness of sustainability mediates the relationship between media sustainability coverage and firm’s adoption of CSR. This study offers both theoretical and practical contributions. On a theoretical level, its aim is to construct a conceptual framework to guide business firms in implementing CSR. From a practical standpoint, it prompts officials to reassess their approach to sustainability-related media coverage and advocate for community education on sustainability as a behaviour influenced by various stakeholders. These behaviours, in turn, affect a firm's decisions and practices related to CSR. Several areas for future research are worth exploring. For instance, future studies could investigate changes that influence the media coverage of sustainability themes and community awareness as independent variables, rather than mediators. Additionally, further research could delve into other variables within stakeholder theory that impact the adoption of social responsibility by the business sector in Dubai.
format Thesis
author Eltom, Abubaker Musa Abduelqader
author_facet Eltom, Abubaker Musa Abduelqader
author_sort Eltom, Abubaker Musa Abduelqader
title The relationship between media sustainability coverage, community sustainability awarness, and corporate social responsibility (CSR) adoption by Dubai business firms
title_short The relationship between media sustainability coverage, community sustainability awarness, and corporate social responsibility (CSR) adoption by Dubai business firms
title_full The relationship between media sustainability coverage, community sustainability awarness, and corporate social responsibility (CSR) adoption by Dubai business firms
title_fullStr The relationship between media sustainability coverage, community sustainability awarness, and corporate social responsibility (CSR) adoption by Dubai business firms
title_full_unstemmed The relationship between media sustainability coverage, community sustainability awarness, and corporate social responsibility (CSR) adoption by Dubai business firms
title_sort relationship between media sustainability coverage, community sustainability awarness, and corporate social responsibility (csr) adoption by dubai business firms
publishDate 2023
url https://etd.uum.edu.my/11060/1/Depositpermission-Embargo6month_s903752.pdf
https://etd.uum.edu.my/11060/2/s903752_01.pdf
https://etd.uum.edu.my/11060/3/s903752_02.pdf
https://etd.uum.edu.my/11060/
_version_ 1794639297881571328
score 13.211869

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