The effect of advertising campaign on consumer buying behaviour: Petronas (M) Berhad
This study was conducted to investigate how advertising affected Petronas (M) Berhad consumer' purchasing Behaviour. The literature offered talks about the idea of advertising campaign and consumer purchasing behaviour. The researcher employed a descriptive and explanatory study methodology tha...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10863/1/Depositpermission_s830093.pdf https://etd.uum.edu.my/10863/2/s830093_01.pdf https://etd.uum.edu.my/10863/ |
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