Factors influencing acceptance of mobile augmented reality application based on Technology Acceptance Model (TAM)
This study introduces a Mobile Augmented Reality (MAR) app that allows women to explore, choose, and try on hijabs at their leisure. In addition, a study of perception and acceptance was also conducted among a sample of respondents who have used the app. Hijab shopping in the traditional sense requi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2023
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10785/1/Grant%20the%20permission_s822124.pdf https://etd.uum.edu.my/10785/2/s822124_01.pdf https://etd.uum.edu.my/10785/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|