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Factors influencing users’ loyalty in mobile payment usage

With the development of communication equipment technology and the continuous development of the mobile Internet environment, a good foundation has been laid for the development of mobile payment. Mobile payment has also been continuously integrated into people's daily life due to its efficient...

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Main Author: Yang, Dong Fang
Format: Thesis
Language:English
English
Published: 2023
Subjects:
T Technology (General)
Online Access:https://etd.uum.edu.my/10741/1/s829932_01.pdf
https://etd.uum.edu.my/10741/2/s829932_02.pdf
https://etd.uum.edu.my/10741/
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spelling my.uum.etd.107412023-11-26T03:11:36Z https://etd.uum.edu.my/10741/ Factors influencing users’ loyalty in mobile payment usage Yang, Dong Fang T Technology (General) With the development of communication equipment technology and the continuous development of the mobile Internet environment, a good foundation has been laid for the development of mobile payment. Mobile payment has also been continuously integrated into people's daily life due to its efficient, convenient and flexible characteristics, and has become one of the mainstream payment methods in the current mobile Internet era. Although mobile payment started late in China, its development speed is amazing. The rapid changes and innovations in the mobile payment market also make it increasingly competitive. IIn the current payment field monopolized by Alipay and WeChat Pay, how to retain old users and attract new users is the most focused issue for major mobile payment enterprises. Therefore, it is especially important to explore the research of mobile payment user loyalty influencing factors. In this paper, based on the introduction of the overview of mobile payment and combing the theoretical studies related to loyalty, combining the characteristics of mobile payment with the theoretical studies related to loyalty, this paper constructs a model of the factors influencing the loyalty of mobile payment users and puts forward six hypotheses. The research data were collected in the form of a questionnaire survey. A total of 401 questionnaires were received in this paper, of which 394 were valid. The collected sample data were analyzed using SPSS 29.0 to study the relationship between each variable and user loyalty. The study concluded the following: service quality and hedonic value have a significant positive impact on user satisfaction, service quality also has a significant positive impact on user trust, while perceived risk has a significant negative impact on user trust. In addition, the results of the study confirmed that user satisfaction and user trust have a significant positive effect on user loyalty. Finally, the research findings are combined to propose rationalization suggestions for cultivating user loyalty in mobile payment platforms. 2023 Thesis NonPeerReviewed text en https://etd.uum.edu.my/10741/1/s829932_01.pdf text en https://etd.uum.edu.my/10741/2/s829932_02.pdf Yang, Dong Fang (2023) Factors influencing users’ loyalty in mobile payment usage. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic T Technology (General)
spellingShingle T Technology (General)
Yang, Dong Fang
Factors influencing users’ loyalty in mobile payment usage
description With the development of communication equipment technology and the continuous development of the mobile Internet environment, a good foundation has been laid for the development of mobile payment. Mobile payment has also been continuously integrated into people's daily life due to its efficient, convenient and flexible characteristics, and has become one of the mainstream payment methods in the current mobile Internet era. Although mobile payment started late in China, its development speed is amazing. The rapid changes and innovations in the mobile payment market also make it increasingly competitive. IIn the current payment field monopolized by Alipay and WeChat Pay, how to retain old users and attract new users is the most focused issue for major mobile payment enterprises. Therefore, it is especially important to explore the research of mobile payment user loyalty influencing factors. In this paper, based on the introduction of the overview of mobile payment and combing the theoretical studies related to loyalty, combining the characteristics of mobile payment with the theoretical studies related to loyalty, this paper constructs a model of the factors influencing the loyalty of mobile payment users and puts forward six hypotheses. The research data were collected in the form of a questionnaire survey. A total of 401 questionnaires were received in this paper, of which 394 were valid. The collected sample data were analyzed using SPSS 29.0 to study the relationship between each variable and user loyalty. The study concluded the following: service quality and hedonic value have a significant positive impact on user satisfaction, service quality also has a significant positive impact on user trust, while perceived risk has a significant negative impact on user trust. In addition, the results of the study confirmed that user satisfaction and user trust have a significant positive effect on user loyalty. Finally, the research findings are combined to propose rationalization suggestions for cultivating user loyalty in mobile payment platforms.
format Thesis
author Yang, Dong Fang
author_facet Yang, Dong Fang
author_sort Yang, Dong Fang
title Factors influencing users’ loyalty in mobile payment usage
title_short Factors influencing users’ loyalty in mobile payment usage
title_full Factors influencing users’ loyalty in mobile payment usage
title_fullStr Factors influencing users’ loyalty in mobile payment usage
title_full_unstemmed Factors influencing users’ loyalty in mobile payment usage
title_sort factors influencing users’ loyalty in mobile payment usage
publishDate 2023
url https://etd.uum.edu.my/10741/1/s829932_01.pdf
https://etd.uum.edu.my/10741/2/s829932_02.pdf
https://etd.uum.edu.my/10741/
_version_ 1783881157772836864
score 13.211869

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