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Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates

Although university treat student loyalty as a priority, there are few research available that sheds light on this phenomenon in tertiary education. Therefore, drawing upon the Expectancy-Value Theory, Commitment-Trust Theory, Expectation Disconfirmation Theory and Social Exchange Theory, the object...

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Main Author: Alkaisi, Maysoon Khaleel Ibraheem
Format: Thesis
Language:English
English
English
Published: 2023
Subjects:
HF5549-5549.5 Personnel Management. Employment
LB2300 Higher Education
Online Access:https://etd.uum.edu.my/10661/1/Depositpermission-not%20allow_s901783.pdf
https://etd.uum.edu.my/10661/2/s901783_01.pdf
https://etd.uum.edu.my/10661/3/s901783_02.pdf
https://etd.uum.edu.my/10661/
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spelling my.uum.etd.106612023-10-12T07:22:02Z https://etd.uum.edu.my/10661/ Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates Alkaisi, Maysoon Khaleel Ibraheem HF5549-5549.5 Personnel Management. Employment LB2300 Higher Education Although university treat student loyalty as a priority, there are few research available that sheds light on this phenomenon in tertiary education. Therefore, drawing upon the Expectancy-Value Theory, Commitment-Trust Theory, Expectation Disconfirmation Theory and Social Exchange Theory, the objectives of this study were to examined the role of the students’ satisfaction in the relationship between higher education performance (academic aspects, non-academic aspects, access, program issues and reputation), relationship quality (emotional commitment, goal commitment and trust) and students’ loyalty; and the moderating role of students’ happiness on the relationship between students’ satisfaction and students’ loyalty. A total of 551 students from private higher institutions in the United Arab Emirates were selected to participate in the study using purposive sampling technique. The Partial Least Squares Structural Equation Modelling technique (Smart-PLS) was used to test the formulated hypotheses. The findings supported the hypothesized direct effects of higher education performance (academic aspects, access, program issues and reputation) on students’ satisfaction. In addition, the findings supported the hypothesized direct effects of emotional commitment on students’ satisfaction. The hypothesized direct effect of students’ satisfaction on students’ loyalty was also supported. Furthermore, students’ satisfaction mediated the effect of academic aspects, access, program issues and reputation, emotional commitment on students’ loyalty. While, students’ happiness moderated the relationship between students’ satisfaction and students’ loyalty. Therefore, in order for the higher education in the United Arab Emirates to ensure students’ satisfaction and loyalty, the school management should focus on the higher education performance, relationship quality and students’ happiness when making decisions on how to improve the institution. Finally, theoretical and practical implications are discussed. 2023 Thesis NonPeerReviewed text en https://etd.uum.edu.my/10661/1/Depositpermission-not%20allow_s901783.pdf text en https://etd.uum.edu.my/10661/2/s901783_01.pdf text en https://etd.uum.edu.my/10661/3/s901783_02.pdf Alkaisi, Maysoon Khaleel Ibraheem (2023) Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates. Doctoral thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic HF5549-5549.5 Personnel Management. Employment
LB2300 Higher Education
spellingShingle HF5549-5549.5 Personnel Management. Employment
LB2300 Higher Education
Alkaisi, Maysoon Khaleel Ibraheem
Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates
description Although university treat student loyalty as a priority, there are few research available that sheds light on this phenomenon in tertiary education. Therefore, drawing upon the Expectancy-Value Theory, Commitment-Trust Theory, Expectation Disconfirmation Theory and Social Exchange Theory, the objectives of this study were to examined the role of the students’ satisfaction in the relationship between higher education performance (academic aspects, non-academic aspects, access, program issues and reputation), relationship quality (emotional commitment, goal commitment and trust) and students’ loyalty; and the moderating role of students’ happiness on the relationship between students’ satisfaction and students’ loyalty. A total of 551 students from private higher institutions in the United Arab Emirates were selected to participate in the study using purposive sampling technique. The Partial Least Squares Structural Equation Modelling technique (Smart-PLS) was used to test the formulated hypotheses. The findings supported the hypothesized direct effects of higher education performance (academic aspects, access, program issues and reputation) on students’ satisfaction. In addition, the findings supported the hypothesized direct effects of emotional commitment on students’ satisfaction. The hypothesized direct effect of students’ satisfaction on students’ loyalty was also supported. Furthermore, students’ satisfaction mediated the effect of academic aspects, access, program issues and reputation, emotional commitment on students’ loyalty. While, students’ happiness moderated the relationship between students’ satisfaction and students’ loyalty. Therefore, in order for the higher education in the United Arab Emirates to ensure students’ satisfaction and loyalty, the school management should focus on the higher education performance, relationship quality and students’ happiness when making decisions on how to improve the institution. Finally, theoretical and practical implications are discussed.
format Thesis
author Alkaisi, Maysoon Khaleel Ibraheem
author_facet Alkaisi, Maysoon Khaleel Ibraheem
author_sort Alkaisi, Maysoon Khaleel Ibraheem
title Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates
title_short Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates
title_full Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates
title_fullStr Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates
title_full_unstemmed Factors influencing students’ loyalty in the institutes of higher learning in the United Arab Emirates
title_sort factors influencing students’ loyalty in the institutes of higher learning in the united arab emirates
publishDate 2023
url https://etd.uum.edu.my/10661/1/Depositpermission-not%20allow_s901783.pdf
https://etd.uum.edu.my/10661/2/s901783_01.pdf
https://etd.uum.edu.my/10661/3/s901783_02.pdf
https://etd.uum.edu.my/10661/
_version_ 1781708404231766016
score 13.211869

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